Insights Manager, North America - Toronto, Canada - Griffith Foods

Description

Summary

: To develop and deliver comprehensive, actionable market and consumer insights that drive growth opportunities, inform segment and category strategies, guide innovation and differentiate Griffith Foods in the marketplace. Be a role model to the Organization Culture by living the Company Valued Behaviors and strive to explore, create, and develop new food product concepts to drive Customer success while delivering a positive impact into the communities where we operate.

Essential Duties & Responsibilities:

Integrate various market data sources to advise and inform sales and new business development functions and support the broader marketing and R&D teams in the development of their segment and category strategies through;

generating, synthesizing and analyzing both proprietary primary data and secondary data to understand business and market attractiveness

creation of dashboards and ad-hoc tools to size, scope and prioritize market opportunities and inform segment and product category strategies

identifying consumer and customer opportunity spaces across the company's portfolio to support the innovation pipeline for the North America region

generating engaging business insights for external marketing communication and customer presentations

leveraging insights to write and deliver internal and external presentations that enable customer collaboration

Gather information on competitors, customers and distributors and conduct analysis to inform the broader business strategy on regional market dynamics.

Lead and manage all aspects of quantitative and qualitative research projects, from design through to concept creation, results delivery and product validation.

Support the continuous evolution of our insights toolkit with new methodologies and technologies.

Form strong working relationships with a diverse range of stakeholders internally and externally.

Qualifications:

Bachelor's degree with emphasis on Marketing, Consumer Science, Mathematics, Business Administration and/or another analytical discipline.

At least 5+ years of relevant market and consumer insights experience.

Demonstrated success gathering and designing research, extracting and presenting insights to cross-functional teams, and making recommendations based those insights.

Strong understanding of data systems (Power BI, Power Query, Excel) and competence in dashboard creation and maintenance.

Web scraping and subsequent data automation.

Fluency in English and Spanish is required.

Knowledge of research fundamentals, both qualitative and quantitative.

Strong attention to detail and project management skills.

Knowledge of multiple consumer data and learning tools, processes, and analytical techniques.

Strong data visualization, presentation and storytelling skills.

Proficiency in Microsoft Office, including PowerPoint, Excel, Word, and Outlook.

Ability to travel up to 20% within the North America region.

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