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    Associate Director, Media Relations - Toronto, Canada - Greater Toronto Airports Authority

    Greater Toronto Airports Authority
    Greater Toronto Airports Authority Toronto, Canada

    1 week ago

    Default job background
    Full time
    Description

    Position Summary:

    Reporting to the Director, Marketing & Communications, this role will lead and implement all aspects of the GTAA's day-to-day relationships with news media and other associated external audiences. The successful candidate will craft and lead the execution of all media campaigns to protect and enhance our brand and to guide the media coverage to ensure a consistent and positive tone. This will include acting conclusively and urgently for reputation management purposes during crises or negative news events, as well as developing ongoing approaches to elicit positive messaging.

    As Associate Director, Media Relations, you will:

  • Act as a primary spokesperson representing the company in media interviews and plan and organize press conferences
  • Provide guidance to senior leaders regarding key messaging for interviews and respond in a timely manner to requests from media outlets for quotes and/or fact-checking information
  • Develop proactive and reactive media approaches for local, regional and international markets
  • Monitor, identify and support the positioning of news stories as they emerge, with the goal of enhancing or defending the GTAA's reputation and brand, and promoting the organization
  • Establish and cultivate relationships with media organizations and important influencers, at the community, local, regional, national and international level, as well as ongoing networking to establish new contacts and influencer sources in these areas
  • Work with agencies internationally to develop story ideas for international press
  • Develop, implement and maintain new media policies
  • Lead scheduling of GTAA spokespeople during crisis periods and other media requests for narratives, comments, input, etc
  • Provide research and input to senior leadership in identifying outlets for branded/customized content
  • Lead the development of proactive and reactive media plans and manage PR agencies' efforts for crisis communications and proactive campaigns.
  • Lead corporate communications materials related to external media, such as crisis communications, response plans, etc.
  • Participate and oversee the management and execution of the X (Twitter) and earned media editorial calendar for SR&C
  • Collaborate to identify influencers and other new distribution channels to create and distribute relevant, customized media content
  • Collaborate with various internal groups and support social media communications and strategy
  • Coach, mentor and individuals and teams to rise to their full potential while providing timely, constructive and consistent feedback and personal development opportunities

    • This is a chance to be on the frontline of history at Toronto Pearson. To do so, you will bring:

  • Degree or certificate in Journalism or Communications
  • 10+ years' relevant experience in communications or journalism
  • Proven experience developing editorial strategies including social media culture
  • Proven PR experience pitching and landing stories
  • Strong writing abilities
  • Demonstrated social media expertise
  • Demonstrated experience leading a large team in an organization focused on customer service or an agency
  • Experience with broadcast media.
  • Experience overseeing a public relations or reporting team
  • Valid Ontario Driver's License
  • Ability to obtain and retain Transportation Security Clearance

    • At Toronto Pearson, we value a wide range of experience. Consider this role if you have:

  • Ability to negotiate and navigate the shifting priorities of media requests and demands
  • Ability to build and manage relationships with journalists, media outlets and influencers
  • Ability to develop editorial strategies to promote activities to high-level external audiences, including the media, key stakeholders, corporate and government partners
  • Ability to lead, coach, and inspire diverse, cross-functional teams to meet goals and timelines
  • Ability to work with peer leaders in related or associated industry segments to collaborate on messaging and tactics
  • Ability to write and craft messaging for senior executives. Proficiency in MS Office

    • At Toronto Pearson our future is unlimited because we are building it. Our work is not just about building the foundation for the airport of tomorrow but the way to create careers in a cutting-edge work environment. Be a part of this once-in-a-lifetime chance to build our legacy.

    Let's do this together

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