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    Senior Media Planner - Toronto, Canada - GroupM

    GroupM
    GroupM Toronto, Canada

    4 weeks ago

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    Description

    Description

    Position at Wavemaker

    Role Context:

    The Senior Media Planner is responsible for the development of client specific media plans across all media channels. We are seeking someone who has a point of view to drive holistic media plans that deliver results. This position works closely with senior management and agency partners to create and evaluate media strategies based on business goals and the competition.

    Core Responsibilities:

  • Work closely with the Client Business Lead and Manager to prepare all channel (digital, print, OOH, broadcast) media plans inclusive of; target and geography analysis, budget allocation across channels, scheduling, support levels, developing and reviewing RFPs, program/site selection and reporting
  • Effectively uses agency's proprietary planning process to fuel strategy and insights
  • Explore and evaluate new media opportunities and determine how they fit within client business objects and budgets
  • Mentor planning assistant(s) and oversee the day to day running of the account ensuring tasks are completed
  • Maintain client contact/manage client requests – i.e. plan changes, budget changes, provide marketplace information
  • Assist in the facilitation of competitive analysis as required
  • Develop agency points of view on media opportunities for submission to the client
  • Play a key role in the budget and client billing process to ensure accuracy
  • Write and maintain status and contact reports to ensure efficient workflow to meet deadlines

    • Required Skills/ Experience:

  • Minimum 3-4 years as a Planner/Buyer
  • University or College degree/diploma in Media, Marketing, Business, or related field and/or relevant years of experience
  • Demonstrates understanding of media basics and concepts
  • Working knowledge of Syndicated tools (PMB, Evaliant, DDS, Comscore, etc.)
  • Proficient with Microsoft Office Suite

    • Qualities:

  • Demonstrates accuracy and attention to detail
  • Ability to communicate concisely and clearly both orally and in writing
  • Self-starter who demonstrates initiative
  • Ability to manage multiple projects
  • Ability to delegate and oversee Assistant workload
  • Team player who can step in and help drive strategy against a landscape that is in constant change
  • Thrives in fast paced environment
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