Manager, Sportsbook Retention - Toronto, Canada - Bally's Interactive - Toronto

Bally's Interactive - Toronto

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Interested in creating long lasting company growth in North America? Do you have experience driving player engagement and retention?

Who we are:

Bally's Interactive is the digital arm of one of the world's leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across the sports betting, iGaming and free-to-play.

Our brands and sites include market movers and shakers like Jackpotjoy, Bally Bet, Vera&John, Virgin Casino and many more.

We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

Well, what about the team?:

The Sportsbook Retention and Operations team is responsible for all aspects of our Player Engagement, Retention, Promotions and Product Marketing efforts across our Sports focused proposition for those US and Canadian jurisdictions where we currently have and will have Bally Bet.

Ultimately the aim of the team is to make our Sportsbook across the US and Canada the best place for players to play.

This role will lead a team of Marketing team members that will drive our Player Engagement and Retention agenda.

So, what will you be doing?:

Leading a team that is responsible for Player Engagement and Retention programs across our Sports vertical
Working closely with other Sports marketing teams including Content Operations, Brand to understand the customer and collaborating on opportunities to engage our players across all the jurisdictions that Bally Bet operates in
Collaborating with other Marketing teams and stakeholders to develop monthly promotional calendars, tentpole campaign plans and budgets based on commercial priorities and consumer insights
Monitoring and reporting on Campaign performance working closely with the analytics team to understand promotional impact on customer value across all Lifecycle and Value tiers
Becoming a team of experts with indepth knowledge of our MarTech stack and Retention tooling to ensure we are fully leveraging our Partnership with White Hat and Kambi to drive customer engagement in our Sportsbook product
Planning and owning the creation of multichannel marketing campaigns working with Product, Design, teams and other stakeholders to ensure a disciplined approach to segmentation, rewards and test/learn and optimise mindset
Championing our products, staying on top of industry trends, innovations and regulations
Hiring, coaching, developing and mentoring team members to ensure best practices become incorporated within the team
Working with peers within and across the broader Marketing and Operations teams to ensure collaboration and best practice sharing

And what are we looking for?:

Be an amazing people leader, driving high performing teams
Have an excellent understanding of CRM tooling eg. Braze/Adobe and related platforms coupled with a solid grasp of platform metrics
Demonstrate stakeholder management and relationship management skills
Have an industry knowledge of Sports/Casino and how they interact

Experience Required:

Have 5+ years of experience in sportsbook/casino marketing promotions
Have 2+ years of experience managing people
Data Analysis abilities (analyze large data sets).
Understanding of sportsbetting & promotions
Proven experience with segmentation
High Excel Proficiency (Pivot Tables, V-Lookup's, SUM/Count/Min/Max Functions, sumif/countif)
Tableau knowledge (good to have)

This is what you'll get:

Different benefits packages are tailored to fit each location, but here's a taste of what may be on offer

Annual leave
Annual bonus
Pension plan
Health insurance
Company share scheme
Volunteering days
Home office allowance
Wellness or Gym allowance

DNA / Values:

At Bally's Interactive, we are driven by a set of core values that we like to call our DNA.

We strive to embody our DNA and keep them at the heart of everything we doWe are
Always Ready to embrace change, adapt, and do what it takes to delight our customers.

We believe that
You Make the Difference, which is what gives our players the best experience and keeps them coming back.

We are
All One Team, looking out for each other, respecting diversity while connecting through a common purpose.

Our teams are
Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us.

At Bally's we
Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities:

OUR HOME IN THE GREAT WHITE NORTH AWAITS
:

If you love big city life it doesn't get much better than Toronto.

Come for the chance to work with one of the world's leading gaming operators, stay for the incredible culture, wonderfully diverse population, and a sports scene that's second to none.

Be warned, you will need a heavy