Marketing Specialist - Toronto, Canada - York University

York University
York University
Verified Company
Toronto, Canada

1 month ago

Sophia Lee

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Sophia Lee

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Description

Purpose:

York University's School of Continuing Studies is one of the fastest-growing continuing education providers in the country.

With a commitment to lifelong learning and access to education, the school offers non-degree certificate programs, language training, and degree preparation opportunities.

The school is composed of a dynamic Continuing Professional Education (CPE) unit that develops innovative certificate programs that prepare professionals to thrive in the rapidly changing world of work.

It is also home the York University English Language Institute (YUELI) - the largest public English language institute in Canada.

Reporting to the Marketing Manager, the Marketing Specialist is responsible for the development and implementation of comprehensive and innovative marketing and promotional plans that drive new enrolment and repeat sales in order to achieve revenue growth targets.

The position ensures the successful delivery of marketing and promotional activities by identifying timelines and collateral required.

In addition to overseeing the marketing for a portfolio of CPE programs, the Marketing Specialist will also provide support to the English Language Institute and contribute to marketing projects that support the strategic goals of the school.


Education:


University degree in marketing, communications, advertising, or related field required or an equivalent of 4 years recent experience (defined as within the last five years) working at York University and performing the same or similar tasks.

This education equivalency is in addition to the experiential requirements outlined below. Certificate in advertising, marketing, copywriting, graphic design or related is an asset.


Experience:

At least two years in a dedicated marketing, communications, or advertising role.


Skills:


Demonstrated Technical Skills in the following:
Proficiency with on-line database including entering information, running reports, editing data
Customer Relationship Management Systems, marketing automation, social media platforms and its use in a marketing context
Strong research and analytical skills including the ability to gather information and provide stats and reportsDemonstrated skills and abilities in the following:
Ability to deal courteously and effectively with people
Excellent written and oral communication skills
Ability to work independently and in a team environment
Good problem-solving skills and critical thinking abilities
Active listening
Effective customer service and interpersonal skills
Exercising tact, diplomacy and discretion when dealing with others
Ability to maintain confidentiality
Attending accurately to detail
Good organizational skills including setting priorities and record keeping skills, must perform well in a rapidly evolving environment with strict timelines and able to multi-task and meet deadlines
Working effectively under pressure of high volume

Exercising initiative and good judgmentOther:
Flexibility
Punctuality and reliability


Additional Notes:

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York University offers accommodation for applicants with disabilities in its recruitment processes. If you are contacted by York University regarding a job opportunity or testing, please advise if you require accommodation.
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We are committed to enhancing our environmentally and socially responsible practices for the benefit of all members of the York community. Our long term perspective recognizes our responsibility to be innovators and to continually work as a community to reduce our ecological impact.
********PLEASE NOTE: Applications must be received by 11:55 pm EST on the posted deadline date, if applicable.
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