Key Account Manager - Oakville, Canada - Carlsberg Canada Inc.

Carlsberg Canada Inc.

Verified Company

Oakville, Canada

2 weeks ago

Posted by:

Sophia Lee

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Description

Company Background

Carlsberg Canada Inc. (CCI) is the Canadian Division of Carlsberg Breweries A/S which is the World's 3rd largest brewer and one of the fastest growing brewers in the World. With over 100 beer brands in our portfolio Carlsberg sells beer in over 140 countries world-wide while producing beer under license in over 40 countries.

In early 2023, Carlsberg Canada Inc. acquired Waterloo Brewing in Kitchener, Ontario.

The acquisition is expected to strengthen the Carlsberg Group's market position in Canada with local production and Waterloo Brewing's brands, and to deliver significant supply chain and revenue synergies.

Carlsberg's international beer and cider portfolio complements Waterloo Brewing's portfolio of local beers and ready-to-drink (RTD) beverages, creating a highly competitive company in the Canadian beer and RTD market.

Role overview
A key account manager's main role is to retain top customers and nurture those key relationships over time.

Ideally, they become a strategic partner and advisor to the customers, discovering new opportunities to work together for mutual benefit.

To develop and manage the strategic account plan for designated regional accounts, ensuring the delivery of budgeted volume and profit.

Working with customers to develop an effective Joint Business plan whilst leading, developing and aligning Regional Operational team to ensure excellent execution of Account Plan.

What you'll be doing

Your Primary duties and responsibilities will be to influence growth in the category through a focused and factbased selling and decisionmaking process for everyday all segments of Carlsberg brand portfolio. (Achieve Provincial sales volume, revenue, distribution and share growth targets in the offtrade channel which include _Grocery & Convenience, and an understanding of the LCBO, LCO & TBS_).
Reporting to the Sr. Key Account Manager (National Off-Trade), you will support and manage key customers, contributing to the overall offtrade vision, strategy and tactics to expand the CCI portfolio across regional key account customers. You will be the lead contact in province.
Build and maintain strong, longlasting customer relationships, addressing any customer service issues in a timely fashion both at the category and cross functionally at supply chain, finance and store operations level.
Collaborate with Trade Marketing and Marketing in developing key shopper centric programs and solicit support from all internal and external key stakeholders.
Work with the Insights team to develop key customer/shopper insights to influence grocery banners in the pursuit of Joint business planning for the category.
Working with Key Account partners to develop and manage sales budgets and set sales targets within each channel by segment.
Hold regularly scheduled business reviews with customers to discuss product performance, programming and targets and revise plans where necessary.
Develop partnerships in support of the strategy for growth in the offtrade channel and influence, implement & track planograms to show desired brand strategy by segment.
Maintain merchandising standards as per the guidelines given by Carlsberg Canada and the Ontario sales team. Maintain all customer relationships, account and partner information as well as sales data within customer relationship management software (CRM).
Work collaboratively with the field sales team to effectively communicate banner initiatives, priorities and business details to support flawless execution at store level.
Providing coaching, feedback, insights and recommendations on the approach within offtrade key accounts to the sales team and managers, in workwith planned events.

What we're looking for

Postsecondary education in Business or related discipline would be advantageous.
Minimum of 5 years customer relation experience (in category would be an advantage).
Computer literate.
Valid Drivers' License.
Must be able to manage all aspects of the business / relationship.
Must be an excellent communicator and presenter.
Must be a dedicated dynamic selfstarter.

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Must be highly motivated with a passion and drive for building the business
:

Thrives in a highly competitive environment.
Data centric approach and understanding of key resources (Power Bi, Numerator, Nielsen etc.).
Loves a challenge.

What you can expect
We're asking for a lot, but you'll be well-rewarded with: