Marketing Specialist - Toronto, Canada - B+H Architects
Description
Role Overview
B+H Architects is seeking a Marketing Specialist for our Toronto Studio.
Reporting to the Director, Marketing + Communications, this role will lead and execute a range of Marketing & Communications initiatives with the objective of elevating the awareness and profile of the B+H brand primarily in North America, in support of key services, sectors, and business objectives.
Key Responsibilities
Campaign management and execution
- Work with Director Marketing & Communications to help shape regional and global Marketing & Communications campaigns and initiatives that align with the firm's strategic business priorities.
Copywriting + content development
- Project case studies
- Biographies for key staff
- Social media content development
- Brochures
- Media materials
- Thought leadership content.
- Presentations (conferences, speaking opportunities, client presentations, etc.)
- Business Development Support while there is a separate, dedicated BD and Proposals team, contribution to major pursuits will occasionally be required in the form of copywriting and editing.
Public Relations
- Liaising with regional PR agency
- Developing media materials
- Campaign management
- Research + reporting
Digital/Website
- Website management and oversight
- Execute content updates (case studies, profiles, articles, etc.)
- Ongoing website maintenance, including SEO.
Event Coordination + Logistics
- Coordinate client networking events.
- Coordinate thought leadership events (i.e. discussion panels, symposia, etc.)
- Coordinate internal studio events, as appropriate.
Annual Awards Submissions
- Plan and maintain annual awards calendar for the Toronto Studio
- Coordinate with team to develop award submission content.
Annual Conferences
- Plan and maintain annual global conference calendar for the Toronto Studio
- Coordinate with team to develop conference materials (abstract proposals, presentations, brochures, sales materials etc.)
- Coordinate with team to manage conference submission + registration process.
- Coordinate with team to oversee postconference reporting process.
- Research monitor trends and developments relevant to specific markets, sectors and other topics aligned with business goals.
- Participate in regional & global M&BD team meetings & other initiatives, as required.
Position Requirements
years' experience
- Exceptional English written and verbal proficiency including copywriting (creative + business) and editing, able to adapt tone, content, and style to the audience at hand.
- Proficiency with Microsoft 365 (Word, PowerPoint, Excel)
- Proficiency working with WordPress backend.
- Social media experience across Facebook, Instagram, LinkedIn platforms including analytics and measurement tools.
- Experience with SEO strategies and processes
- Proficiency with graphics a software an asset (Adobe Creative Suite
- Photoshop, InDesign Illustrator)
- Must be highly detailoriented with a strong drive for results, yet also flexible.
- A selfstarter with a positive, teamoriented attitude
- Excellent time management and organizational skills; ability to manage multiple assignments in a deadlinedriven environment while maintaining a positive attitude.
- Relevant industry experience preferred.
Benefit of working at B+H
People represent our most valued asset. By investing in our employees, we are also investing in the ongoing success of our company.
We pride ourselves on offering a comprehensive People First benefits package to promote health and wellness, enhance work/life balance and ensure long-term stability for our employees and their families.
- Hybrid work arrangements with a combination of working in the friendly Toronto Studio and remotely.
- Competitive pay
- A great employer paid Extended Health & Dental Benefit, Life, and AD&D
- Referral bonus program
- Company's perks/discounts (i.e Goodlife, perkopolis etc.)
- You will be exposed to an open, continuouslearning environment where professional development and career progression is encouraged.
- You will work within a dynamic, driven, highachieving, closeknit, and funloving team.
- And lots of fun studio events
Bold+Human - About Us
B+H is a global, award-winning consulting and design solutions firm.
We leverage the core visualization and integration skills of an architecture and design practice to understand and articulate complex data into trans-formative solutions across a broad spectrum of sectors and services.
Founded on a legacy of over 65 years of creating bold and inspiring spaces for people, B+H provides core architecture, planning, landscape, and interior design services.
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