PPC Specialist - Burlington, Canada - IMP Digital

Description

You will be responsible for managing Paid Advertising campaigns activities such as setup, ad copy, social ads, keyword strategy, and a range of digital marketing activities to achieve goals from CPC and conversions from major search networks and social platforms.

• Daily management of 30+ PPC client accounts AdWords and Facebook Ads, budgets ranging from $1000$20,000/month
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum results in all areas of Search.
• Develop, contribute to, and execute Digital Marketing Strategies
• Track, report, and analyze analytics, initiatives, and campaigns.
• Setup new Adwords and Facebook ad accounts
• Improve results with new ideas and implement KPI's
• Perform ongoing keyword discovery, expansion, and optimization.
• Research and implement search engine optimization recommendations.
• Perform full website audits.
• Research and analyze competitor advertising Develop and implement linkbuilding strategy.
• Implement changes to campaigns, landing pages, or ads to improve campaign results.

• 3 Years Proven PPC or related experience
• 3+ Years with Facebook Social Ad Campaigns
• 4+ Years with Google Search and Display Ads
• Solid understanding of key metrics in Digital Marketing, conversion, and online customer acquisition in multiple industries and platforms.
• Google AdWords Certification
• Indepth experience with website analytics tools (e.g, Google Analytics, Tag Manager, Search Console).
• Firm understanding and interest in all aspects of online campaigns from start to finish.
• Working knowledge of popular content management systems (Joomla, Wordpress).
• Knowledge of HTML, CSS, and JavaScript are a bonus.
• Uptodate with the latest trends and best practices in SEO and SEM.
• Agency experience, Google Analytics and Adwords certifications are required.
  Why Work for IMP Digital?
• Amazing culture and a team of 20+
• Flexible work hours with a 6 hour day
• Hybrid working, Home and Office
• 12 Days Off to Start
• Group RSP plans
• Full Benefits
• Extra paid day off for your birthday
• Growing company with 20+ years in business

• Casual dress
• Company events
• Company pension
• Dental care
• Extended health care
• Life insurance
• Paid time off
• RRSP match
• Vision care
• Work from home

• Monday to Friday