Regional Account Manager - Edmonton - W.C. Bradley Co.

Description

Job Summary

WC Bradley is a leader in the outdoor grilling space, committed to delivering great experiences through high-quality grilling products and innovative solutions. As part of the WC Bradley family, we focus on building strong partnerships and driving mutual growth with our retail partners. This role is open to remote candidates; however, preference will be given to applicants located in the Lower Mainland region of British Columbia or the Greater Vancouver area.

Duties and Responsibilities

• Account Management & Growth (40%): Develop and maintain strong relationships with independent and regional retailers to drive sales and maximize growth opportunities. As an Account Manager, your primary responsibility is to nurture and grow client relationships by understanding their needs, delivering value-driven solutions, and ensuring long-term satisfaction. You will proactively identify opportunities for upselling and cross-selling, and drive revenue growth by maintaining strong engagement with key stakeholders. Additionally, you will analyze account performance, address client concerns, and collaborate with internal teams to enhance service delivery. Your role is crucial in fostering trust, maximizing retention, and expanding business opportunities within existing accounts.
• Market Expansion (15%): Identify and capitalize on new business opportunities to expand market share within Ontario. You will drive market expansion by identifying new business opportunities, researching industry trends, and developing strategies to penetrate untapped segments. Through targeted outreach and strategic partnerships, you will enhance brand presence and accelerate revenue growth in key markets.
• Retail Support & Merchandising (15%): Provide sales support, training, and merchandising guidance to ensure strong in-store execution and brand representation. You will support retail partners by ensuring optimal product placement, executing merchandising strategies, and maintaining brand consistency in-store. Additionally, you will provide training to sales teams, equipping them with product knowledge and sales techniques to drive customer engagement and increase conversions.
• Data-Driven Sales Planning (10%): Utilize market data, sales reports, and customer insights to optimize account strategies and performance. You will leverage data analytics to develop strategic sales plans, optimize performance, and identify growth opportunities. By analyzing sales trends, customer insights, and market data, you will drive informed decision-making and enhance revenue generation.
• Travel and Field Engagement (10%): Conduct regular visits to retail locations to strengthen relationships and drive sales performance. You will actively engage in field sales by traveling to key markets, meeting clients, and strengthening relationships through in-person interactions. Additionally, you will represent the company at trade shows and industry events, showcasing products, networking with potential customers, and identifying new business opportunities.
• Cross Functional Collaboration (10%): Work closely with marketing, supply chain, and product teams to align sales strategies with company objectives. You will collaborate with cross-functional teams, including marketing, product development, and operations, to align sales strategies with business objectives. By fostering strong internal partnerships, you will ensure seamless execution of initiatives that drive revenue growth and enhance customer satisfaction.
• Other duties as deemed necessary.

Qualification Requirements

• Minimum Education: Requires a level of knowledge normally gained through completion of an undergraduate degree
• Minimum Work Experience: 3 years' experience
• License(s) / Certification(s): Valid Driver's License

Knowledge, Skills and Abilities

• 3+ years of sales experience in consumer goods, preferably in the outdoor grilling, home improvement, or appliance categories.
• Proven track record of success in account management, sales growth, and market expansion.
• Strong negotiation, communication, and relationship-building skills.
• Self-motivated with a results-driven approach and a growth mindset.
• Deep understanding of the independent and regional retail landscape in Ontario.
• Ability to travel extensively across the region.
• Independent Judgment: Very frequent independent action. Assignments are received in the form of results expected, considerable freedom.
• Impact / Accountability: Consequence of error(s) is moderate. Identifiable but relatively moderate costs in time, money, or goodwill.
• Complexity in Job Duties: A high level of analytical ability is required in order to gather interpret complex data and to find solutions to unusual problems.

Physical Requirements

• Normal Office Environment
• Ability to travel throughout Canada and occasionally to the United States

For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members. Learn more about E-Verify at the U.S. Citizenship and Immigration Service site:

The W.C. Bradley Co. is an Affirmative Action / Equal Employment Opportunity employer.

Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.

Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office