Graphic Designer - Chatham-Kent, Canada - Atlas Global Brands Inc.

Description

Job Summary

Atlas Global Brands Inc. is seeking an experienced, reliable, self-starter who will be responsible for maintaining and executing marketing campaigns and sales related assets for the organization. Marketing responsibilities include package designs, digital marketing, social media, website maintenance, trade communication tools, press releases, presentations, experiential activations, etc. This individual will also oversee photography, video and digital content creation and work directly with different levels of the organization to further develop and maintain brand identity. The Graphic Designer must also be able to research, self-educate and apply Canadian cannabis marketing regulations as needed. Will be expected to work out of either the Chatham or Stratford facilities as a hybrid work setting.

Reports to: Senior Manager, Marketing

Skills and Abilities

• Ability to effectively present information in one-on-one and small group situations to customers, clients and other employees of the organization
• Ability to read, write and comprehend instructions, correspondence, and memos.
• Excellent analytical, problem-solving and decision-making skills; high degree of accuracy and attention to detail
• Keen desire to learn about the operations of the company, in a newly regulated industry
• Uphold confidentiality, ethics, and demonstrate a high level of discretion at all times
• Proficient computer skills: competency in Adobe Creative Suite, Microsoft Office (Excel, Outlook, Word, Powerpoint), SharePoint and other systems
• Proficient in spoken and written English.

Role and Responsibilities

Marketing

• Work collaboratively with the internal team, as well as external partners on digital media programs and initiatives
• Have a clear understanding of the business operations and regulatory responsibilities
• Measure and report performance of digital marketing and assess against goals
• Work with senior management and a diverse cross-functional team. Employ professional and clear communication practices to maintain a positive and progressive atmosphere across marketing, sales, and customer service departments.
• Knowledgeable in the Cannabis Act and its regulations, assisting in ensuring Atlas Global Brands Inc and its subsidiaries adheres to all marketing and advertising rules as set by Health Canada, which provide guidance for product marketing plans, compliance, impact on product launches and client retention; particularly the sections relating to Advertising and Promotion.
• Coordinating go-to market marketing education materials by facilitating stakeholder reviews, working with vendors, managing the process to final material completion
• Add value by maintaining cohesive brands; you may work on different brands at a time and ensure the consistency and standardization of the voice and content
• Review proofs for advertising and promotional materials/resources, including website, print media, events, and trade show materials.
• Identify and suggest new digital marketing strategies aimed at increasing brand awareness and positive customer experiences

Graphic Design

• Maintain the company website, including implementing content strategies and updates as required
• Create graphic design elements as required, including marketing decks, sell sheets, etc.
• Where necessary play a role in coordinating product packaging assisting with the development of artwork and the management of the printing process.
• Analyze needs and problems to develop visual solutions
• Advise on creative strategies and approaches to deliver on business objectives
• Determine the message the design should portray
• Develop impactful images/graphics/designs/branding that identify a product or convey a message
• Understand and utilize the colours, images, fonts, and layout formats that align with brands objectives and other integrated communications
• Prepare specifications and estimate costs when needed
• Provide creative recommendations, rationalizations, and thinking
• Implement creative changes, revisions and updates
• Review designs for errors before printing or publishing them

Social Media

• Manage all company social media accounts in an integrated and consistent fashion across all platforms, including customer interaction and comments
• Generate reports on efforts on social media campaigns and produce required KPI's

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be constructed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.

Qualifications

Required

• Post Secondary education with a focus on marketing, graphic design or other related areas
• Minimum of 2 years of related graphic design or marketing experience
• Proficiency in industry standard software, Adobe Creative Suite, and MS Office, including the ability to utilize different social media platforms, such as LinkedIn, Instagram, Facebook, Twitter as well as social media management software's or plugins
• Understanding of the fundamental HTML5 and CSS languages for website development is considered an asset
• Other web-based languages to make fully function campaigns and improvements to websites is considered an asset

We would like to thank all applicants for their interest but only those selected for an interview will be contacted.

Atlas Global Brands Inc. seeks to fully integrate the principles of Employment Equity and will ensure the full participation and advancement of members of historically disadvantaged groups (i.e., members of visible minorities, persons with disabilities, women, and indigenous peoples).

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