GTM Coordinator Toronto, Ontario, Canada - TripleLift

Description

We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance.

As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at

The Role

The Go-to-Market (GTM) Coordinator will be a key member of our Large Customer Solutions team within the Services organization, playing a critical role in supporting sales planning and go-to-market execution. In this role, you'll collaborate closely with Sales, Partner Management, Marketing, and subject matter experts across the business to create compelling, customized sales collateral that helps our teams win across a diverse portfolio of agency, advertiser, and publisher clients.

You'll support the development of tailored sales decks and presentations, enable account-specific storytelling, and help operationalize GTM plans that accelerate growth with our largest customers. This is a highly cross‑functional, fast‑paced role ideal for someone who is proactive and detail‑oriented, with a passion for supporting commercial teams in a high‑growth ad tech environment.

Key Responsibilities

• Develop polished, tailored sales presentations, pitch decks, and RFP/RFI responses for use by sales teams with agency and advertiser clients.
• Partner with Product Marketing to ensure content aligns with product positioning, value props, and campaign messaging.
• Ensure sales assets are consistent in branding, message clarity, and commercial impact.

Cross‑Functional Coordination

• Assist in managing stakeholder updates, content reviews, and feedback cycles to meet deadlines.
• Support ad‑hoc GTM projects that drive alignment, efficiency, and improved customer experiences.

Reporting & Operational Excellence

• Track and report on sales activity, content usage, and GTM outcomes.
• Help maintain central repositories of decks, playbooks, and enablement materials for easy access across various teams.
• Identify opportunities to streamline processes and improve GTM execution.

Required Skills & Qualifications

• 1–3 years of experience in GTM support, sales operations, marketing operations, or related functions, ideally in media, ad tech, SaaS, or B2B environments.
• Excellent written and verbal communication skills with a high attention to detail.
• Comfortable building polished slide decks and presentations (PowerPoint/Google Slides) tailored to various client audiences.
• Ability to manage multiple priorities and deadlines in a fast‑paced, cross‑functional setting.
• Experience with Salesforce, collaboration tools (e.g., Slack), and Google/Office productivity suites.
• Experience with basic data visualization (charts, dashboards) to support reporting and business reviews.
• Exposure to programmatic advertising terminology and go‑to‑market models preferred.
• Proficient in AI tools such as Gemini, ChatGPT, Claude, etc.

Life at TripleLift

At TripleLift, we're a team of great people who like who they work with and want to make everyone around them better. This means being positive, collaborative, and compassionate. We hustle harder than the competition and are continuously innovating.

Establishing People, Culture and Community Initiatives

At TripleLift, we are committed to building a culture where people feel connected, supported, and empowered to do their best work. We invest in our people and foster a workplace that encourages curiosity, celebrates shared values, and promotes meaningful connections across teams and communities. We want to ensure the best talent of every background, viewpoint, and experience has an opportunity to be hired, belong, and develop at TripleLift. Through our People, Culture, and Community initiatives, we aim to create an environment where everyone can thrive and feel a true sense of belonging.

TripleLift does not accept unsolicited resumes from any type of recruitment search firm. Any resume submitted in the absence of a signed agreement will become the property of TripleLift and no fee shall be due.

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