Marketing Specialist - Mississauga, Canada - SodaStream

SodaStream

Verified Company

Mississauga, Canada

2 weeks ago

Posted by:

Sophia Lee

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We are looking for a Marketing Specialist to join our Marketing team for a fixed term contract covering a maternity leave.

We are seeking a dynamic Marketing Specialist with a proven track record in supporting marketing initiatives, ideally within the CPG industry.

This role offers the opportunity to drive impactful campaigns & launch exciting innovations that resonate with consumers.

If you thrive in a fast-paced environment and are passionate about making a difference, we want to hear from you.

KEY ACCOUNTABILITIES & RESPONSIBILITIES:

Product:

Lead the strategic development and execution of comprehensive product launch plans, including GotoMarket strategies, communication plans, and coordination with crossfunctional teams such as sales, commercialization, etc.
Take ownership of the product development lifecycle and roadmap, ensuring adherence to timelines and tracking progress against milestones.
Drive new product innovation and line extensions based on consumer insights and market opportunities.
Analyze product performance, sales data, and market trends to identify opportunities for optimization and growth.

Communications:

Collaborate with internal stakeholders and external agency partners to develop and execute marketing campaigns that drive brand awareness and engagement.
Lead the development of creative briefs for social, digital, PR, and influencer campaigns, ensuring alignment with brand strategy & annual communication objectives aligned with business goals.
Monitor and analyze the effectiveness of marketing communications activities, adjusting strategies and tactics to optimize performance & provide actionable insights.
Maintain budgets & oversee management of brand assets and ensure the implementation of visual identity guidelines and brand tone, maintaining cohesive and consistent representation across all marketing materials.

Requirements:

University degree in Business/ Marketing, or other relevant field.
2+ years' experience in a marketing role, ideally at a Canadian consumer packaged goods company.
Experience managing agencies including Creative agency, Media, and PR
Strong project management skills, including the ability to manage multiple projects simultaneously and meet tight deadlines.
Creative problemsolving skills and the ability to think strategically about marketing challenges and opportunities.
A collaborative and teamoriented mindset, with the ability to work effectively with crossfunctional teams and external partners.
Business acumen, with the ability to understand and interpret financial and market data to inform marketing strategies and decisions.
Must have strong verbal & written communication skills, time management skills, and strong attention to detail.
Strong analytic skills.
A good understanding of the Canadian retail and consumer landscape.
Proficiency in Excel and PowerPoint required.
Basic French proficiency is a bonus

Country:
Canada