Vp, Sports - Toronto, Canada - EssenceMediacom

EssenceMediacom

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

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Description

Job Title:
VP, Sport & Entertainment

EssenceMediacom is a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture.

Our daring global network of 10,000 communications experts help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth.

EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients' businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

Department Overview:

EssenceMediacom Sport, Entertainment & Culture (SE&C) is an award-winning partnerships and brand engagement division of EssenceMediacom.

Our aim is to ensure our client's sponsorship activities are impactful, accountable and aligned with their wider communications objectives to drive maximum success and efficiency from sponsorship as a key component of the communication system.

Being part of the world's leading integrated communication agency, the division combines the most comprehensive consumer and brand insight with intrinsic knowledge of all channels where sponsorship is executed to identify, secure, and develop sport, entertainment and culture partnerships that deliver long lasting brand impact.

EssenceMediacom Sport, Entertainment & Culture works closely with each department within the organization, however it's intrinsically aligned with EssenceMediacom's Media Partnerships, Influencer Marketing and Content Production divisions.

EssenceMediacom Sport, Entertainment & Cultures' offering is built on the following key pillars:

Partnership Marketing
Sponsorship Measurement
Sponsorship Negotiation
Sponsorship Activation & Account Management
Talent Engagement (Athletes, Celebrities, etc.)
Brand Consulting
Sponsorship Strategy Cultivation
New Business Cultivation

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Position Overview:

This position provides day
to
day management of all aspects related to Sport, Entertainment & Culture marketing partnerships, and represents the lead contact for all EssenceMediacom relationships within all SE&C Properties and Media Rights Holders across the industries within the territory.
The incumbent will work closely with EssenceMediacom Sport, Entertainment & Culture's global network in delivering best practices to local clients, and aligning and sharing resources globally, where appropriate; and collaborate with the Media Client Service Teams to support and align on overall account management and sponsorship marketing relevance to help the client achieve overall marketing objectives.

Skills and Behaviour:

Strategic, creative and innovative thinker
Highly developed sales and business development skills
Experienced negotiator with an ability to work within a complex deal framework
Ability to navigate client relationships from Executive levels right through to junior staff
Exceptional interpersonal skills, and relationship management skills
Selfstarter, solutions oriented, drives results
Ability to influence others
Entrepreneurial
Exceptional communication and presentations skills
Ability to work collaboratively in a team environment
Detail orientated, with strong time management skills
Articulate and skilled at effectively communicating information and ideas in written and verbal format to senior level contacts and stakeholders

Key Accountabilities:

Accounts/Clients:

Lead delivery of client work where needed working hand in hand with the position's Senior Director (who reports to this position)
Act as the Subject Matter Expert on all issues relating to SE&C Marketing, including having a strong understanding of SE&C media partnerships

Provide direct, day
to

day leadership and strategic direction on all aspects of the SE&C marketing business unit

Based on feedback and direction from clients, fully develop up to individual concepts to executionready status, including full sponsorship rights, budgets, and related media support in partnership with the media partnership division

In collaboration with internal teams, ensure strong alignment on overall client marketing objectives

Lead the creation of sponsorship marketing plans and the identification of KPIs / measurement plans

Leverage SE&C property resources to deliver complete and effective reporting on sponsorship activity to clients

Develop strong client relationships and a detailed client contact and relationship strategy

Help provide guidance to leveraging and activation activities to support sport marketing work

Develop strong collaborative relationships with all partner agencies. Provide point of view and strategic and creative input into the develoment of programs initiated at partner agencies

Review client briefs and identify business solutions that relate to SE&C marketing

Identify strategic opportunities and develop initial concepts against ke