Advisor, Talent Acquisition Marketing, Bc Emergency - Vancouver, Canada - PHSA

PHSA

Verified Company

Vancouver, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Advisor, Talent Acquisition Marketing (6-month temporary position)

BC Emergency Health Services

People & Culture, Corporate Services

Vancouver, BC

You are an experienced content strategist and marketer who has a way with words - some might say your balance of words, visuals, and creative ideas are pure genius Your talents come from your ability to ask the questions, process the answers, and communicate your ideas to your clients - while meeting client objectives and developing client brand through connecting content and strategy.

The opportunity to join an award-winning marketing team and support a fully integrated marketing program sounds like a "can't miss career moment" - and as a key member of this team, you'll be continuing this work — launched earlier this year through a major employer branding initiative — to hire paramedics, emergency call takers, and more vital roles for BC Emergency Health Services, across the province.

BC Emergency Health Services (BCEHS) is part of the Provincial Health Services Authority. BCEHS provides provincial ambulance and emergency health services under the Emergency Health Services Act.

In addition to providing emergency health services and ambulance services throughout the province of British Columbia, BCEHS is responsible for the planning and coordination of inter-facility patient transfers that require paramedic care and the community paramedicine program, which provides scheduled care to patients living with chronic health conditions in remote and rural communities.

What you'll do

As part of a growing Workplace Experience team, the Advisor, Talent Acquisition Marketing reports to the Lead, Talent Acquisition Marketing, and develops and recommends marketing plans and strategies designed to meet strategic goals and improve recruitment services and practices, that maximize the BCEHS brand and promotes the organization, as a program within the Provincial Health Services Authority (PHSA) as one of B.C.'s top employers.

Key tasks will include advising Talent Acquisition (TA) team members who support BCEHS, and providing marketing guidelines in situations requiring interpretation and/or providing additional information to assist in reaching the desired audience and making/processing related decisions.

You will support brand and marketing project management to create an inspiring and engaging BCEHS and PHSA employer brand.

Accountabilities for this role include:

Lead and drive talent acquisition campaigns designed to drive awareness and attraction of talent on a large and high volume scale; analyze and interpret results to provide insights.
Leverage online technology and branded storytelling; in collaboration with the TA Marketing team, drive overall digital marketing strategy; create strategy for social media/digital marketing campaigns, aligned with Talent Acquisition objectives.
Ensure high functioning and impactful internal and external careers website content. Align with corporate and program sites; ensure best practices across all campaigns and UX.
Build and ensure consistent systems to support data tracking and analysis of digital metrics, demographics, conversion, and engagement in line with talent acquisition strategies.
In collaboration with the Lead, direct production strategy for marketing digital and traditional material, including video production and photography and working with related vendors delivery
Provide leadership, guidance and supervision to TA Marketing Coordinators using effective leadership techniques; and provide marketing training and orientation to team members.
Manage vendor working relationships with external vendors (e.g., creative services) and stakeholders to enhance PHSA TA Marketing program development and implementation.
Participate in the development of campaign budgets, produce recommendations, monitor expenses, report on variances, and recommend and implement remedial action.

What you bring

Qualifications:

Bachelor's Degree in Marketing, Communications, Human Resources or related field, or an equivalent level of education, training, and experience
5+ years' of experience in creating and driving integrated marketing campaigns.

Skills:

Strong communicator (oral and written) with ability to build collaborative and trusting relationships with colleagues across the organization.
Perform audits; lead and engage stakeholders in digital, brand and creative projects and initiatives.
Knowledge and proficiency in current online technologies, SEO, social media platforms, digital marketing, digital advertising, and reporting analytics.
Establish and monitor benchmarks that measure and maximize the impact of marketing campaigns.
Design and layout experience with Adobe Creative Suite is an asset.
Experience with project management software tools are an asset, e.g., MS Teams, SmartSheet.
Commitment to upholding the shared responsibility of creating l