Sem Specialist - Vancouver, Canada - Lululemon

Lululemon

Verified Company

Vancouver, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits.

Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well.

We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in.

As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The award-winning Search Engine Marketing Team is searching for a talented SEM Specialist to join the North American team. The Paid Search Team is responsible for incremental, omni-channel growth for lululemon's North America Business.

They work cross-functionally with the greater digital marketing team to drive revenue and new guest acquisition within our app, website and in-store channels.

a day in the life:
what you'll do

Constantly ideate new ways for your team to grow and improve channel efficiency
Own SEM channel budgets and manage all daytoday operations, from campaign strategy to execution, analysis, and reporting
Ensure SEM is running in accordance with industry best practices and maintain immaculate longterm tracking
Partner with analytics, technology, creative, brand and ecommerce teams to work in synchronisation
Liaise with Google, Microsoft, Apple and additional external vendors to find new opportunities to deploy, execute, and inform campaign strategy and identify new ways to scale performance
Manage budgets across Google, Microsoft and others.
Analyse campaign performance through Adobe Analytics and Google Analytics
Build out campaign performance reports and identify the "so what" for storytelling to executives
Work with internal teams develop creative that will perform towards KPI targets

qualifications

4+ years of experience across digital and advertising specific to Search Engine Marketing ideal
Comfort with a fastpaced and often rapidly changing environment with a strong emphasis on individual contributions and execution excellence
Innate curiosity and willingness to learn, and an obsession with growth performance
Experience working with large teams and stakeholders, both internal and external, across time zones and geographies
Experience in the daytoday management of paid search campaigns with a focus on longterm performance and improving cost efficiency
Experience working within SA360 and with analytics tools e.g. Adobe Analytics and Google Analytics
Experience with A/B testing strategies
Experience summarising results into slide decks
Impeccable writing and communication skills; intermediate second (or more) languages are an asset
Experience with Shopping Feeds, Google Merchant Center & Feed Management Tools
Experience managing and optimising across App, Display and YouTube campaigns
Experience with Search Engine Optimisation
Experience with campaigns targeting both the Canadian & USA market
Advanced Excel skills to generate useful insights that influence performance optimisations
Managing $8M+ Yearly Spend

must haves

Acknowledge the presence of choice in every moment and take personal responsibility for your life.
Possess an entrepreneurial spirit and continuously innovate to achieve great results.
Communicate with honesty and kindness and create the space for others to do the same.
Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
Foster connection by putting people first and building trusting relationships.
Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.

LI-ZP #LI-Hybrid
Additional Notes
Immigration support is potentially available for this role.