Content Manager - Markham, Canada - Astellas
Description
At Astellas, we're united by a single purpose: to positively impact patients' lives byturning innovative science into value for patients and improving their health. Our patient
- focused approach drives our strategic thinking and informs our day-to-day decision
- making.
You'll thrive at Astellas Canada if you share this purpose and want to do meaningful
work. We're proud of our company culture and how it sets us apart. We support our
people as much as our patients, offering an open, inclusive and welcoming environment.
As a global organization we are collaborators who work with accountability and integrity.
Together, we create innovative treatments that improve patients' lives now, and in the
future. For more information on Astellas Canada, please visit our website
Astellas Pharma Canada is currently searching for a Content Manager reporting to the Head
of Operational Excellence. This is a head office role located in Markham, Ontario with a hybrid
work schedule.
Description
The Content Manager is responsible at the operational level to ensure successful
content to distribution for Astellas' brands. The Content Manager plays a crucial role in
developing and executing content that aligns with Astellas Canada's business objectives
and meets the diverse needs of our customers. The Content Manager will also be
responsible for establishing local processes, in line with global ways of working, for
content planning, content creation, content production, Legal and Regulatory (MLR)
review and approval, and content distribution in delivery to ensure streamlined
operations, efficiency and compliance.
**Essential Job Duties
- Serve as a content adviser to the local Brand Managers and responsible for
insights, key messaging direction and claims captured in the Omnichannel
Engagement Framework (OEF) and content management system
Social Media, and Field Force-led channels)
- Responsible for executing and continuously optimizing an internal process
approval, and content distribution in delivery with the Brand Manager, the
Market Experience Manager (MXM), content reviewers such as
Regulatory, Legal, Medical and Ethics & Compliance
- Identify and leverage existing global and/or local content across priority
- Work closely with Field Force to understand their content needs for their
Force-led channels (e.g. eDetail, Webinar, remote meetings, 1:1 approved
- Work crossfunctionally with customer facing functions (i.e. Business
Regulatory Affairs, Legal and Ethics & Compliance) to ensure customer
creation through distribution.
- Drive Global for Local (G4L) content reuse in the affiliate, support co
leverage global brand portals and make a copy functionality to enable
measurement of G4L
- Support the global MLR transformation and execution of process,
localisation of global modules and distribution of this content
- Closely working with the Omnichannel Experience Lead and the Content
support local teams with the embedding of new capabilities and services
- Serve as a main point of contact for the MXM and the CF to ensure
- Collaborate with a 3rd party agency or an internal expert who designs and
channels and platforms
- Analyse content effectiveness based on performance data and generate
creation and execution
**Required Qualifications
- Bachelor's degree
- Minimum of 5 years of experience in content creation, copywriting, content
science industry or other highly regulated industries
- Experience with data, analytics and insights with the ability to interpret data into
- Strong written and oral communication skills
- Demonstrated ability to communicate, influence, and interact effectively at all levels of
- Understanding the Canadian regulations overseeing marketing of pharmaceutical
Preferred Qualifications
- Advanced scientific degree (e.g., MSc, PhD)
- Demonstrated strategic thinking or previous experience as a content/medical
- Previous omnichannel content experience within the pharmaceutical, life scie
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