Marketing Automation Specialist - Toronto, Canada - Edgewood Health Network Inc

Edgewood Health Network Inc
Edgewood Health Network Inc
Verified Company
Toronto, Canada

2 weeks ago

Sophia Lee

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Sophia Lee

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Description

  • Track and report on goals and other conversion metrics to measure efficacy of marketing initiatives
  • Maintain errorfree integrations between our marketing software and manage new integrations as needed
  • Support the management of our Hubspot instance, including optimizing existing workflows, accuracy of data, hygiene and performance monitoring
  • Diligent management and maintenance of the connection between Salesforce and Hubspot—ensuring high data quality, expedited lead flow, and proper campaign tracking
  • Plan, improve, and optimize campaign workflows in Hubspot, including testing and experimentation, data gathering, analysis and interpretation of results to streamline lead journeys
  • In conjunction with PPC specialist, tracking and attributing lead journeys from organic and PPC sources using Hubspot and Google Analytics, including Google Tag Manager
  • Evaluate existing lead flows and lead routing, including marketingtosales process improvements
  • Educate the team on evolving best practices and trends in marketing automation to ensure current efforts are as effective as possible
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