Promotion & Menu Marketing Manager - Greater Montreal Metropolitan Area

Only for registered members Greater Montreal Metropolitan Area, Canada

1 day ago

Job Title: · Promotion & Menu Marketing Manager · Location: · St-Laurent, Montreal Head Office · Employment Type: · Full-Time · Key Responsibilities · Promotions, Offers & Consumer Activation · Drive the planning and execution of consumer-facing promotions across the network. · D ...

Job description

Job Title:
Promotion & Menu Marketing Manager

Location:
St-Laurent, Montreal Head Office

Employment Type:
Full-Time

Key Responsibilities

Promotions, Offers & Consumer Activation

Drive the planning and execution of consumer-facing promotions across the network.
Develop promotional concepts that increase traffic, trial, and incremental revenue.
Lead the execution of activation plans for national, seasonal, and local initiatives (messaging, channels, creative needs, rollout timelines).
Coordinate with internal teams to ensure smooth execution and alignment.
Analyze promo performance (traffic lift, item mix, ROI, margin impact) and deliver recommendations.

Media Planning & Campaign Support

Contribute to and manage media plans that support promotional and menu initiatives (channels, budgets, flighting, objectives).
Collaborate with digital and paid media partners to ensure campaigns align with overall goals.
Track and optimize media performance to improve efficiency and campaign impact.

Menu Strategy, Pricing & Profitability

Drive execution of menu roadmap activities, including item additions, removals, category optimizations, and product positioning.
Co-develop pricing recommendations through price architecture analysis, benchmarking, menu engineering, and profitability modeling.
Provide data-driven recommendations for price adjustments that balance value perception and margin improvement.
Collaborate with Operations to understand food cost inputs and identify margin opportunities.

Innovation & LTO Development

Lead execution of Limited Time Offers (LTOs): concepting, validation, testing, and marketing rollout.
Manage timelines, operational alignment, and execution of LTO campaigns.
Evaluate LTO success through sales data, customer feedback, and operational insights.
Recommend which LTOs should evolve into permanent menu items.

Customer Research & Insights

Conduct customer research (surveys, feedback, operational insights, competitive reviews) to inform menu and promotional decisions.
Identify emerging QSR trends in flavors, formats, and consumer behavior.
Translate insights into actionable recommendations that support product innovation, pricing, and promotional planning.

Competitive & Market Intelligence

Manage ongoing competitive menu and pricing reviews across QSR, fast casual, and adjacent categories.
Identify white spaces, risks, new menu opportunities, and pricing threats.
Monitor competitor promotions, LTOs, and product launches and prepare intelligence summaries.

Cross-Functional Collaboration

Work closely with Digital Commerce & Growth and Content/Social teams to ensure full alignment.
Ensure promotions, menu changes, and pricing strategies are executed consistently across digital and physical touchpoints.
Provide clear briefs and direction for creative and content deliverables.

Analytics & Reporting

Build and maintain dashboards for promo performance, menu mix, pricing effects, and innovation lifecycle.
Present insights and recommendations to leadership.
Use sales data and operational inputs to guide decision-making.

Qualifications & Profile

Experience in menu strategy, promotions management, pricing, or product marketing—ideally in QSR, food service, hospitality, or multi-location retail.
Strong analytical skills and ability to connect data to strategic recommendations.
Experience with menu engineering, pricing, consumer insights, or product development.
Ability to manage multiple cross-functional initiatives simultaneously.
Strong communication and presentation skills.
Bilingual French/English preferred.

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