Intelligence Analyst - Toronto, Canada - Merkle

Merkle

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Company Description

We are Dentsu. We innovate the way brands are built. That means we do things differently so they're better than before. In this way, we make our clients' most important marketing assets—their brands—win in a changing world.

Dentsu is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in Media, CRM, and creative communications services.

Dentsu is headquartered in London and operates in 145 countries worldwide with more than 50,000 dedicated specialists.

Job Description:

Are you skilled and passionate about research? Does data of all kinds speak to you? Can you mesmerize clients with your storytelling? Do you love interacting with clients and innovative technologies? If this sounds just like you, then we want you as a part of our growing team Merkle Canada is a young and ambitious group that's innovating the way organizations work with data and we're looking for you.

As a CX intelligence partner, we use market research techniques to gather and analyze large data sets and tell meaningful and actionable stories to help our clients make strategic business decisions.

You'll have the opportunity to work on projects for our largest clients and with our (inter)national colleagues

Using market research techniques, the Analyst, CXM Intelligence, builds compelling data-driven narratives to help our clients make strategic decisions.

Support all aspects of a market research project, from ideation to reporting
Pull and analyze 1st and 3rd party data like research surveys, reports, syndicated data sources from multiple sources and customer data platforms (CDPs)
Synthesize key insights and implications from large amounts of data into simple and compelling data stories
Have the strategic insight to recommend best methodologies for clients or internal teams about segmentation strategies, audience insights, and competitive analyses
Be an excellent collaborator that finds a way to build excellent relationships with internal stakeholders and peers
Work directly with clients and deliver best in class intelligence solutions

Qualifications:

3+ years of experience within the research field, particularly within marketing, business or advertising industries
Experience managing quantitative or qualitative market research studies
Experience analyzing and reporting on key trends from primary and/or syndicated research sources
Some experience or exposure largescale/complex, quantitative and qualitative market research studies
Some knowledge of digital campaign analytics is an asset
Bilingualism is a plus (French and English)
Experience using SPSS is an asset

Additional Information

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