Brand Manager - Vancouver, Canada - TMRW Foods

Description

• Develop and execute comprehensive brand strategies to drive brand growth and market share.
• Collaborate with internal teams, including marketing, sales, and product development, to ensure brand alignment and consistency.
• Monitor brand performance metrics and market trends to identify opportunities and challenges.
• Maintain brand consistency across all touchpoints, including visual identity, messaging, and customer experience.

• Conduct market research to understand consumer preferences, competitive landscape, and market trends.
• Gather consumer feedback through testing and trials to inform branding decisions and product development.
• Explore innovative ideas and strategies to keep the brand relevant and identify opportunities consistent with business objectives.

• Develop visual identities, packaging artwork, and marketing materials that reflect the brand's values and resonate with the target audience.
• Create sales and marketing collateral to support brand objectives.
• Design and implement marketing campaigns across various media channels, including digital, print, and experiential.

• Coordinate with sales and marketing teams to align branding strategies with sales objectives and ensure consistent messaging.
• Maintain an effective website for the brand, optimizing content and functionality to drive engagement and conversions.
• Coordinate logistics for sales collateral and sample kits, ensuring timely delivery to sales teams and partners.
• Oversee marketing collaborations and promotions to maximize brand exposure and ROI.
• Provide marketing support throughout the organization, including training and guidance for crossfunctional teams.
• Execute experiential marketing campaigns and events to engage consumers and build brand loyalty.
• Manage social media channels and website content (with contracted social media manager), ensuring consistent brand messaging and engagement.
• Support new product launches and ecommerce platform initiatives to drive sales and brand awareness.
• Build and manage customer, influencer, and brand partner communities to amplify brand reach and engagement.

• Bachelor's degree in marketing, Business Administration, or related field.
• Experience in brand management or in a marketing role, preferably in the vegan food space.
• Strong analytical skills with the ability to interpret data and insights to drive strategic decisionmaking.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and levels of the organization.
• Creative thinker with a passion for innovation and problemsolving.
• Proven track record of developing and executing successful branding and marketing campaigns.
• Experience managing social media platforms and website content is preferred.
• Ability to thrive in a fastpaced, dynamic environment and adapt to changing priorities and deadlines.

• Dental care
• Extended health care
• Paid time off

• Monday to Friday