Digital Campaign Manager - Toronto, Canada - Procter & Gamble

    Procter & Gamble
    Procter & Gamble Toronto, Canada

    3 weeks ago

    Default job background
    Full time
    Description

    Description

    We are looking a full-time a Digital Campaign Manager for Programmatic Media to join P&G Canada in Toronto. The Digital Campaign Manager role is an integral part of both the Category In-House Media Team as well as the Category Brand Team.

    As a Digital Campaign Manager, you will be part of an in-house category media team that will create, buy, and optimize breakthrough digital media plans. You will collaborate across an integrated team of internal and external partners to ensure media plans are delivered flawlessly and in line with P&G standards and Brand business objectives. You will report to the Category's Senior Media Manager and be co-located and part of the Category Brand Team. This is an exciting opportunity to be a part of an industry leading team driving media enabled growth across a category portfolio.

    Key Responsibilities:

    ·Be responsible for Programmatic tactical plan creation as well as audience creation, campaign set up, execution, tagging/trafficking creative assets and reporting within the P&G programmatic marketing platform.

    ·Apply complex audience targeting and re targeting set up and execution

    ·Monitor campaign pacing and performance in line with Brand goals and objectives making ongoing campaign optimization recommendations.

    ·Measure impact and effectiveness of campaigns using quantitative and qualitative metrics

    ·Present campaign recaps and insights to the team

    ·Work closely with Digital Media and Marketing Technology supplier teams to act as the tactical Programmatic media subject matter expert and ensure the technical capabilities needed to enable and optimize media plans are implemented

    ·Collaborate with the broader media team to build capability and/or make strategic shift recommendations within platforms

    ·Lead learning agendas across several brands, inclusive of measuring, optimizing, and disseminating findings to the broader organization

    ·Work successfully across in-house team and key media and creative agency teams for full integration of media and communications plans

    What's In It for YOU?

    · A comprehensive Corporate and Functional onboarding to accelerate your training and development

    · Continuously providing formal and informal training opportunities + coaching & mentorship from your direct manager and others

    · Our talent structure is designed to grow from within. We are a skills-based organization with a global reach that will enable you to have unique experiences to build and accelerate both the business and your career.

    · Integration into our New Hire Network for connections with peers, support and mentorship from

    · Opportunity to join Citizenship Networks that support Diversity, Equality & Inclusion (e.g. Black, Indigenous, Asian, Francophone and ), Gender Equality (e.g. & Women) and .

    · Providing honest and constructive feedback on your performance, highlighting opportunities for improvement and growth

    Sneak Peek Into Our Benefits & Perks

    · Access to P&G's best in class flexible work arrangements, including our new hybrid work approach, the ability to temporarily work domestically or abroad, and much more (+ our Work-from-Home Equipment Allowance to support our hybrid approach)

    · Domestic Relocation Benefits to support your home finding trip and moving of personal belongings (> 60km from the work location where applicable)

    · Robust Total Rewards Program including flexible benefits, competitive compensation, pension plan after 1 year of service, stock options, vacation allotment, and mobile phone support where applicable.

    · Employee Education Plan and P&G Personal Development

    · Comprehensive Parental and Adoption Leave, with supplemental top-up pay benefit

    · Access to employee wellness programs including Employee & Family Assistance Program, employee support system, and psychology benefits (e.g. Mental Health & Wellness Network, P&G Intramural Teams)

    · Access to our on-site massage therapy services as well as subsidized gym, fitness, and relaxation classes with virtual options

    · P&G WorkPerks Program with discounts and deals

    Job Qualifications

    Required:

  • Minimum of College Degree/Certificate; Bachelor's Degree preferred.
  • Minimum 1+ year experience creating, executing, optimizing and analyzing campaigns with at least one DSP
  • Experience leveraging data to provide ongoing actionable insights into campaign performance

    • Preferred :

  • 2+ years of programmatic media trading experience with at least one DSP
  • Experience executing campaigns in The Trade Desk programmatic platform
  • Proficient in Microsoft Office
  • Strong analytics background: Able to triangulate between data, brand goals and opportunities to make recommendations and optimize plans.
  • Understanding of analytics tools (e.g., Google Analytics)

    • Ideal Candidate:

  • Collaborate and are comfortable working as part of a team and on individual projects
  • Display outstanding ability to think creatively and identify and resolve problems
  • Possess excellent analytical, organizational, project management and time management skills.
  • Are self-assured and composed to drive influence with more senior individuals across the business
  • Are self-starters with an innate curiosity and the drive to test, learn, adapt and be agile in a constantly evolving environment
  • Possess extreme agility managing multiple stakeholders and multiple priorities, balancing short- and long-term needs and implications.
  • Be data driven and have an analytical mindset: You should be filled with intellectual curiosity and be able to combine data and relevant information to turn insights into actions that get results.
  • Communicate effectively and leverage verbal and visual communication to drive action.
  • Operate in ambiguous environments and navigate effectively through complex issues, leveraging expertise and business understanding to recommend solutions.

    • Hiring Process : A 30-minute technical interview screening will be required as a first step to assess experience levels across in-platform set-up; campaign management, and campaign optimization. If successful, there is a virtual 1-hour Initial Interview and 1-hour Final Interview.