Digitization Product Manager, Marketing - Toronto, Canada - HomeEquity Bank

HomeEquity Bank

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

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Description

WHO WE ARE

HomeEquity Bank is a Schedule 1 Canadian chartered bank and the leading national provider of reverse mortgages, with a growing portfolio.

As the only bank solely dedicated to serving homeowners 55 and up, we're passionate about helping Canadian homeowners live retirement on their terms.

We live that commitment every day, with a range of reverse mortgage solutions that include our flagship CHIP Reverse Mortgage product.

Our Values, Our Passion
At HomeEquity Bank, our values drive and inspire our actions with our customers, our partners and each other.

Customer-Focused. Passionate Advocates
Courage to Act. Do the Right Thing
One Team. One Vision
Think Long-Term. Ever-Evolving
Be Exceptional. Inspire Greatness

The role partners with the Marketing team and guides the agile teams to maximize the value delivered by Digital Marketing investments (e.g., CX, process redesign, digital technology) and deliver on the objectives of the Marketing function.

It will effectively collaborate and solve problems with the delivery teams to continuously deliver business value and capture untapped opportunities.

It will be accountable product roadmaps jointly with business stakeholders, prioritizing work to deliver on Client and Business Objectives and Key Results.

MAJOR ELEMENTS OF THE ROLE

Key accountabilities of this position include:

Document, maintain, and communicate the Digital Marketing product roadmaps in close collaboration with business stakeholders
Share initiative ideas with functional stakeholders to validate and refine the proposed initiatives
Work with peer POs in other functions to identify synergies across initiatives and to determine crossfunctional impact
Continuously maintain their deep knowledge of the portfolio by staying informed of technology trends, client needs, and process and people needs related to Digital Marketing
Document and communicate the product roadmap and initiative backlog to the organization
Manage the prioritization, measurement, and oversight of Digital Marketing related investments
Develop and document business cases, including expected effort and benefits
Present ideas to the Investment Operating Committee (IOC) for review and approval to include in the delivery backlog
Manage, structure and prioritize the approved initiatives into the delivery backlog jointly with the other functional POs and the Scrum Master
Work closely with the delivery teams to translate highlevel roadmaps into implementation epics and client stories
Guide agile the agile teams to deliver on the objectives of the Digital Marketing function
Articulate business needs and value for the delivery squads during agile sessions, while maintaining focus on the highest value increments aligned with the product strategy
Manage overall delivery and periodically report progress to the IOC on a monthly and quarterly basis
Remove impediments to delivery under their control or raise flags to the IOC to ensure delivery commitments are met
Constantly measure outcomes and refine the product roadmap and gain support for further improvement
Devise ways to understand outcomes of the initiatives (e.g., data sources to track, control groups, A/B testing)
Collaborate with the Portfolio Value manager to ensure outcomes of initiatives are measured and reported to IOC and the Investment Management Committee (IMC)
Showcase outcomes to IOC and IMC to ensure understanding of value delivery and propose options to further accelerate gains
Drive innovation through client research, prototyping, Minimum Viable Product (MVP) testing, etc.

SKILLS AND EXPERIENCE REQUIRED

Qualifications:

At least 3 years experience in Product Owner role or deep expertise in Digital Marketing with desire to expand into Product Management
5+ years experience working in an Agile environment
Certified Product Owner (e.g., PSPO, Agile Certified Product Manager) is an asset
Salesforce Marketing Cloud experience in a lending environment is an asset
Bachelor's degree in Business Administration, Economics, Engineering, or related field, or equivalent combination of education and experience
Proven record of high performance and achievements in your past positions

Attributes

Exceptional analytical and quantitative problemsolving skills
Excellent organizational skills with handson experience managing all stages of a product life cycle (e.g., PLM, SDLC)
Excellent verbal and written communication skills, including reports and presentations
Highly selfmotivated, organized, and accountable; able to work independently and collaboratively in a team setting
Comfortable with ambiguity, flexible and enjoys the analysis of complex problems
Exceptional relationship building skills and the ability to work effectively with people at all levels in an organization, including executives

Working Conditions Unique to Job: