Marketing Coordinator - Halifax, Canada - Discoverycentre

Discoverycentre

Verified Company

Halifax, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Marketing Coordinator (Co-op Position)

Department:

Administration

Supervisor:

VP Discovery Centre International, under the directionof the

President & CEO

Position Category:

Full time Co-op

Wage:

$17.00 per hour

Hours of Work:

35 hours per week; 16 weeks

Start Date:

April 24, 2023

ApplicationDeadline:

March 1, 2023

Position Summary:

For over 35 years, the Discovery Centre has developed a reputation for being Nova Scotia's leader in the delivery of exciting hands-on, minds-on science programming for youth.

The main objective of this position is to develop a social media presence for Discovery Centre International, aproject operated by the Discovery Centre.

The Marketing Coordinator will utilize their experience in social media to plan, execute, and maintain social media channels for the project.

DESCRIPTION OF TASKS:

The Marketing Coordinator works in the Administration department and reports to the VP Discovery CentreInternational.

The primary tasks of the position are:

Assisting with social media planning for all channels; creating and maintaining business apps including Twitter, Instagram, LinkedIn, Facebook, and YouTube
Leveraging web analytics and recommended strategies to improve web usage and digitalcontent; improving website traffic utilizing evaluation of analytics and other marketing channels
Generating engaging graphic material for Facebook, YouTube, Twitter and LinkedIn posts
Assisting in gathering data research on existing customers, new target markets and competitors
Assistingintheprojectproposalwriting process
Helping to coordinate virtual promotional presentations
Performingotherrelevantdutiesas assigned

QUALIFICATIONS:

Education:
Post-secondary studies in marketing, public relations, business development, communications,journalism, or a related discipline

Experience:
Minimum of two years experience in digital media, marketing, communications, or public relations

Language Requirements:
Fluency in English is required; additional languages (especially French) considered an asset

Competencies:

Selfmotivated with a strong work ethic
Exceptional communication skills
Ability to work independently with a high level of integrity
Excellent time management
Works well as part of a team

Other Qualifications:

Experience with all social media platforms, their respective audiences and how to manage andgrow reach
Knowledge of Search Engine Optimization including keyword research and Google Analytics
Experience with WordPress content management tools
Basic design and video editing skills
Knowledge in direct marketing, market segmentation, research, and data collection would be an asset

Eligibility:

Applicants must be current students returning to post-secondary studies in Fall 2023 and must qualify for the Nova Scotia Co-Op Program in order to be considered.

Measurable Outcomes:

The Marketing Coordinator will:

Improve web traffic and social media engagement for Discovery Centre International
Create and maintain a social media presence on all platforms
Measure success of marketing efforts through analytics

This position is an excellent opportunity for any individual that is interested in marketing or communications, or who is interested in a career in social media management, public relations, or business development.

Application:

Discovery Centre is committed to leveraging our facility, people, and programming to create inclusive spaces that ignite a passion for science and discovery.

We are also committed to advancing diversity, inclusion, equity, and accessibility practices within our workplace, public

engagement spaces, and programming.

Our Centre's Board of Directors, management, and staff believe diverse participation and representation are essential and that our networks thrive when we create an inclusive and equitable culture where all people can see themselves reflected, feel respected, and have their contributionsvalued.

We are committed to providing an inclusive and barrier-free work environment, starting with the hiring process. Ifyou need to be accommodated during any phase of the evaluation process, please contact to request specialized accommodation. All information received in relation toaccommodation will be kept confidential.