Loyalty Marketing Manager - Toronto, Canada - Air Canada Vacations

Air Canada Vacations

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Description d'emploi:

Air Canada Vacations is hiring a Loyalty Marketing Manager / Vacances Air Canada recrute un/une Gestionnaire marketing, Loyauté.

MATERNITY LEAVE REPLACEMENT

The
Loyalty Marketing Manager is primarily responsible for the development, execution, and day-to-day management of marketing campaign strategies to drive Aeroplan program engagement.

This position requires strong cross-team leadership, superior organizational skills, and attention to detail, as well as creative solutioning and data-driven thinking to deliver against objectives.

ROLES & RESPONSIBILITIES:

Contribute to the marketing strategy, development, and execution of Aeroplanrelated marketing initiatives for Air Canada Vacations.

This includes, but is not limited to:

Strategies and initiatives that will positively influence members' engagement behavior and capture growth potential.
Strategies to increase member engagement with Air Canada Vacations.
Strategies to increase program awareness among Air Canada Vacations customers.
Strategies to streamline & integrate partner marketing loyalty initiatives to better support the program's business objectives & roadmap
Coown the marketing calendar with the Loyalty Program Manager for all Aeroplanrelated initiatives

Develop a deep understanding of the Loyalty program and business objectives/roadmap to make sound marketing decisions

Work closely with Air Canada's Loyalty Marketing team to ensure messaging and creative alignment across all touchpoints
Collaborate with multiple internal stakeholders
Program Manager, Analytics, Marketing, eCommerce, Creative Studio, Legal, Channel Owners etc. to develop comprehensive marketing plans that meet business objectives.
Provide marketing support for engagement initiatives, partnerships, and any other initiatives that require the Brand & Marketing Communications expertise in the evolving Aeroplan program roadmap.
Manage marketing projects from endtoend from the creative brief through to obtaining all required stakeholder approvals, to campaign deployment and fulfillment while managing project budgets, lead times, resources, and channel availability
Utilize data to support campaign structures, & develop a deep understanding of targeting strategies & audiences to aid in the deployment of sound communication messages & tactics that meet program objectives
Collaborate with Loyalty Program Manager to track performance of Loyalty marketing campaigns and recommend strategies with a focus on optimization/continuous improvement and test & learn.
Facilitate delivery of post campaign analyses of marketing programs and leverage key insights and learnings as a foundation for future strategies.
Manage specific projects that promote Member Marketing

Education & Experience:

Bachelor's degree in Marketing or retailed field and/or equivalent work experience.
35 years of marketing and communications experience. Previous work experience in loyalty, customer lifecycle programs, airline and/or travel industry an asset.

Desired Skills/Traits:

Solid understanding of belowtheline marketing communications with a focus on digital channels

Experience in campaign planning, integration and deployment

Ability to communicate in both written and oral English and French
Ability to analyze primary and secondary data, translate results into marketing strategies
Good creative evaluation skills and ideation capabilities
Strong copyediting skills and attention to detail
Strong presentation and interpersonal skills
Ability to work independently as part of a team
Superior administrative, prioritization and organization skills with the ability to work under pressure on multiple projects with tight deadlines
Strong research abilities and the ability to provide ongoing benchmarking of competitor loyalty products, services, and communicationsLe ou la
Gestionnaire marketing, Loyauté est principalement responsable de l'élaboration, de l'exécution et de la gestion quotidienne des stratégies de campagnes marketing visant à stimuler l'engagement envers le programme Aéroplan. Ce poste exige un fort leadership au sein de l'équipe, des compétences organisationnelles supérieures, un souci du détail, ainsi que des solutions créatives et une réflexion axée sur les données pour atteindre les objectifs.

RÔLES ET RESPONSABILITÉS:

Contribuer à la stratégie de marketing, au développement et à l'exécution des initiatives de marketing liées à Aéroplan pour Vacances Air Canada.

Cela comprend, sans s'y limiter, des stratégies:
qui influenceront positivement le comportement d'engagement des membres et capteront le potentiel de croissance;
- visant à renforcer l'engagement des membres envers Vacances Air Canada;
- visant à accroître la sensibilisation au programme parmi les clients de Vacances Air Canada;
- visant à harmoniser et à intégrer les initiatives