Marketing Technology Consultant - Toronto - Astra North Infoteck Inc.

    Astra North Infoteck Inc.
    Astra North Infoteck Inc. Toronto

    19 hours ago

    Description
    Marketing Technology Consultant
    Toronto - Hybrid (4 days WFO)

    Typical Years of Experience - 4 to 7 years

    Details regarding the types of experience required

    Experienced delivering andor facilitating executive level discussions on digital marketing technology work and strategies
    Experienced implementing initiatives to advance marketing technology capabilities, including roll-out and change management of new technologies, data environments, data access and transformation tools

    Additional capabilities and skills

    Specific professional and technical skills and knowledge required 5 years speciality expertise in Marketing Technology, relationship marketing, and email marketing, SMS messaging, and Push messaging
    10 years in application architecture and internet technology
    Minimum 3 relevant industry credentials
    Superior interpersonal skills able to work effectively with a diverse cross-section of individuals across business, functional and organizational boundaries in a complex and diverse organization
    Consulting skills well able to facilitate understanding business objectives and translate to business requirements and solutions
    Subject matter expert on a wide-variety of MarTech tools and digital messaging (i.e., email, SMS, Push messaging, and social messaging) best practices including data management, campaign execution, deliverability, and CASLCAN-SPAMGDPR and any other digital messaging related legislation
    Skillful with different industry tools relating to segmentation, automation, tracking, and analytics to make data-driven decisions to optimize campaigns

    Capabilities required

    Exhibits consulting and strategic mindset, with strong understanding of strategy development methodologies and how to translate strategy and priorities into roadmaps
    Expert at distilling and structuring complex content from various sources to create key messages to support Leadership discussions
    Experienced consultant able to facilitate understanding business objectives and translate to business requirements and solutions
    Achievement oriented, decisive, make it happen mindset and attitude
    Exhibits excellent project management and organization skills with the ability to multi-task Experience prioritizing workload and effectively executing on tight deadlines
    Experience with building dashboards performance measurement frameworks

    Solid oral and written communication, facilitation, and presentation skills Able to work effectively with a diverse cross-section of internal and external stakeholders across business, functional and organizational boundaries and build relationships.

    Displays professionalism and ability to work independently as well as part of a team Demonstrated leadership ability
    Successfully and simultaneously managed multiple, complex, cross-enterprise initiatives
    Experience working in dynamic and unstructured environments

    What kinds of decisions does the job make
    Decisions and recommendations on the future architecture, data, and analytics of digital marketing technology.

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