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  • Analyste des données et de la connaissance de la clientèle - Montreal, Quebec - DAVIDsTEA

    DAVIDsTEA
    DAVIDsTEA Montreal, Quebec

    2 months ago

    Description

    Love your job

    Are you looking for an exciting new opportunity?

    DAVIDsTEA is a leading branded retailer and growing wholesaler of specialty loose leaf tea, offering a selection of signature blends, single-origin teas, and tea-related gifts and accessories through our e-commerce platform and 20 Canadian retail stores. Based in Montreal, we focus on innovative flavours, wellness-driven ingredients, and organic tea. We're making tea fashionable and fun, and we pride ourselves on offering both the best possible service to our customers and a positive work environment for our employees

    About the role

    We are looking for a Consumer Insights and Data Analyst to join our Marketing team

    The Consumer Insights Data Analyst will establish themselves as a data subject matter and story-telling expert, performing deep-dive analysis to understand and optimize key levers of our digital marketing funnel in connection with the acquisition, engagement, retention, and expansion of our customer base.

    In partnership with cross-functional leaders, the Consumer Insights Data Analyst will be responsible for identifying and prioritizing analytics requirements with the primary objective of illuminating stories and actionable recommendations from our available data sources. The ideal candidate is a strong technical analyst who focuses on the details, who can communicate insights effectively, and who has the drive to use data to make a huge impact on DAVIDsTEA's overall business.

    Sounds like you? Keep reading…

    Responsibilities

    • Act as the main point of contact for any analysis and reporting, identifying and defining requirements for reporting, analysis, and insight in collaboration with functional leaders in our Merchant, Marketing and business stakeholders;
    • Primary user of Shopify and the understanding of our customer personas – you will create audiences to whom we will create customized journeys to grow the business;
    • Monitor campaigns and lead flow to help our team optimize performance across programs and channels;
    • Develop and oversee Shopify dashboards for lead generation, SQL.
    • Continually enhance capability of reporting of ROI of marketing initiatives;
    • Maintain all campaign tagging processes and updates, and ensure accurate tagging for data cleanliness
    • Lead preparation of weekly customer insight reviews, as well as monthly planning and forecast analysis tied to growing business volumes
    • Translate business questions into operationalised research plans, carry out analysis projects, and present the findings as actionable recommendations
    • Query databases and analyse large datasets to produce key insights
    • Develop and maintain SQL scripts and queries to import, manipulate, clean, and transform data from different sources
    • Perform quality assurance (QA) on final data output to ensure data accuracy, completeness and consistency
    • Design, evaluate and monitor key performance metrics, understanding root causes of changes in metrics, leading and lagging indicators
    • Build dashboards and reports, and effectively present analyses to marketing team members, business leaders and other key stakeholders
    • Support the design and implementation of marketing automation based on data-driven customer behaviour flags/triggers
    • Document specifications for reports, dashboards, and other outputs
    • Develop and update key CRM dashboards to highlight significant trends; analyzing and presenting findings to key stakeholders
    • Build customer segmentation and other statistical models to increase personalization of marketing efforts and predict consumer behavior
    • Develop business logic to create segmented audiences to ensure open and conversion rates are optimized
    • Maintain existing reports and develop business requirements for new automated reports

    So are YOU our next Consumer Insights and Data Analyst?

    Requirements

    • Bachelor's degree in an analytical field (Business, Economics, Engineering, Mathematics, Statistics, or similar) with demonstrable knowledge of research principles
    • Minimum 5 years experience in a digital retail reporting and data analytics role in the direct-to-consumer space
    • Experience with Shopify
    • SQL fluency required
    • Experience building dashboards and using data visualization tools (PowerBI, Google Data Studio or similar)
    • Experience in Google Analytics and digital marketing
    • Proficiency with Microsoft Office (Word, Excel, Power Point and Access)
    • Retail experience an asset
    • Bilingual English/French
    • Work onsite at our Montreal office 5 days a week

    Sound good? Then join us in our mission of making the world smile— one cup at a time.


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