Digital Marketing Specialist - Burnaby, Canada - House of Knives

House of Knives

Verified Company

Burnaby, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Are you a Marketing superstar? Are you outgoing, positive, and eager to learn? Do you want to grow with an outstanding company? Then you should join our team

House of Knives is a successful privately owned business that was first established in 1979. Our business model has distinguished us from competitors by offering a broader selection of top-quality products, a higher level of customer service, and a sharper focus on product knowledge.

Our vision is a simple one: to improve the quality of life of all those we encounter through education and innovation. Our goal is to match our customers with quality and functional tools and to educate them on how to use and maintain them.

We are looking for an experienced
Digital Marketing Manager who is highly experienced with
Social Media Marketing and can elevate our digital marketing initiatives.

You will play a crucial role in planning and executing advertising campaigns with high quality original content across all digital channels.

This will involve engaging with a wide array of affiliates including influencers, industry partners, corporate and store team members. This position is
Remote Based withing the Greater Vancouver Area (occasional travel to the Burnaby warehouse is required). The plan is to eventually move towards a Hybrid work model.

To be successful in this role, you should possess experience with various social media platforms and be comfortable with the organic, paid, and technical aspects of operating on these platforms - from a business perspective.

Social Media is an ever-changing marketing medium, and as such you should be up to date on current best practices, and maintain them going forward.

You are the expert People will turn to you when they have a question regarding social media marketing.
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Strategy - Plan and execute social media campaigns, including the social media Calendar.
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Content - Create high quality, unique, and engaging content that can be used across various platforms.
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Video - Optimize existing and new content through video creation and editing.
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Community - Building and maintaining a strong online presence by engaging with customers, customer groups and influencers. Create new relationships and maintain existing ones.
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Monitor - Tracking the company's brand on all social media platforms (Instagram, Facebook, Youtube, Twitter, Tik Tok, Linkedin, Google, etc)
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Reporting - Providing analytical insight to other departments.
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Technical Maintenance - Maintaining and optimizing all social media accounts back end.
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Paid Media - Manage paid media strategy and execution with internal and external partners. (Google Ads, Meta Ads, Bing Ads, Rakuten, Amazon Ads, Tik Tok, etc.)

Skills and Qualifications:

Prior Expereience as a Social Media Manager (5 years +)
Prior Digital Marketing Experience (7 years +)
Affiliate/Influencer marketing and management (5 years +)
Expert knowledge of Meta suite, Facebook, Instagram, YouTube, Google Business
Video and Photo editing experience for social media (3 years +)
Experience in managing paid advertising campaigns (2 years +)
Social media planning software experience (2 years +)
Excellent command of written and verbal communication in English

Preferred Additional Skills:

Rakuten Affiliate Network (2 year +)
Amazon marketing experience (2 years +)
Tik Tok for business (1 year +)
Culinary and Sporting Knife Experience

Want to stand out? If you have MAILCHIMP or KLAVIYO experience, specifically mention it in your cover letter.

Pay:
$60,000.00-$75,000.00 per year

Benefits: