- Keen understanding of marketing best-practices
- Experience writing copy for a wide range of purposes
- Experience creating, publushing, and delivering content for targeted audiences, including through online platforms and email campaigns.
- Familiarity with the process of developing and posting content for social media channels (i.e., Instagram, Facebook, Linkedin, Youtube)
- Knowledge of and experience in SEO, Google Ads
- Experience managing partnership/sponsorship activations, including events
- Able to multitask and prioritize projects effectively in a fast-paced environment
- Flexible team player, multitasker, and creative problem-solver
- Strong attention to detail
- Proven ability to be a team player, relationship builder, and company representative
- Three (3) years of marketing, PR, or related experience
- Experience managing and guiding a team
- Automotive/dealership retail experience is an asset
Performance Marketing Lead - Vancouver, Canada - Dilawri Group of Companies
Description
Looking for a great opportunityto work in Canada's largest Automotive Group? Join the Family today, theDilawri Lifestyle is waiting for you
Dilawri Group ofCompanies is currentlylooking to fill the position of Performance Marketing Lead.
Job Summary
Reporting directly to the Director,Retail Marketing, the Performance Marketing Lead, BC Region, isresponsible for managing, developing, and executing all marketing initiatives,supporting customer retention and lead generation (sales, service, parts) fordesignated brands/dealerships under their purview. As the primary point ofcontact for those brands/locations, this role requires close collaboration withinternal and external stakeholders on effective yearly marketing plans, monthlytactical campaigns, experiential and sponsorship requirements, digital updates,social media strategies, and other ad hoc tasks. The Performance Marketing Leadwill also be responsible for managing/developing the BCMarketing team, in cooperation with National Marketing.
Other responsibilitiesinclude staying updated on best practices, delivering best-in-class customerexperiences, and remaining informed about Dilawri- and OEM-mandated brandguidelines. The position requires strong attentionto detail, strategic thinking, a positive, flexible, and solution-oriented attitude,and exceptional interpersonal skills.
Duties andResponsibilities
•Manage/developthe BC Performance marketing team, in cooperation with National Marketing.
•Act asthe day-to-day marketing contact for designated dealerships/brands.
•Develop& execute yearly marketing plans for each dealership.
•Align with each dealership's General Manager on monthly vehiclepriorities/promotions; submit robust briefs for creative executions thatsupport sales & service programs.
•Collaborate withdigital agency to manage digital advertising, online business profiles, and SEOprograms.
•Manage monthlyadvertising-performance reviews.
•Review analytics and reporting and provide insights to relevantstakeholders.
•Manage and/or execute sponsorship/partnership requirements.
•Collaborate with the Marketing & Experiential Lead to manageexperiential initiatives for dealerships.
•Manage all traditional media buys (e.g., print, radio, etc.)
•Manage budgets, invoices, & coop requirements.
•Oversee social media accounts.
•Perform monthly dealership audits (in-store experience &websites).
•Maintain clear lines of communication with National Marketingabout, e.g., store-level activations, new partnerships, donations, etc.
•Miscellaneous dealership support.
Secondary
·Follow established company policies andprocedures
·Participate in meetings and training, as required
·Follow Health & Safety Program rules, as wellas provincial Occupational Health & Safety regulations
Qualifications
Education
·Post-secondary education in Marketing, PR, orrelated subject(s)
Skills Experience