Manager, Student Recruitment and International Partnerships - Ontario, Canada - York University

Description

Purpose:

The School of Continuing Studies (SCS) is a large and complex revenue-generating education enterprise designed to provide English language instruction and continuing professional education programs to students in the GTA, nationally and internationally.

The School serves the diverse needs of international students seeking to obtain language and post-secondary education to excel in Canada.

It also serves domestic students seeking to upgrade their professional education, change careers or obtain a Canadian education or credential.

It is expected to generate revenue for York University and to generate a funnel of undergraduate as well as graduate students for York University to meet the enrolment targets.

The School has two main divisions:
(a) the English Language Institute (ELI), and (b) Continuing Professional Education (CPE) programs. The English Language Institute (ELI) offers a range of specialized non-degree courses to meet the needs of primarily international students, with the teaching of English for Academic Purposes (EAP) as a focus. Reporting to the Associate Director, English Language Institute and Business Development, the Manager, Student Recruitment and International and Partnerships role manages strategic and operational activities for student recruitment and enrolment, and institutional partnership development for an assigned region. The two key responsibilities of the role are to develop a robust student enrolment pipeline and institutional partnerships to maximize market reach and impact. The role develops and implements an integrated student recruitment and institutional partnership strategy comprised of communications, relationship development, and maintenance and enrolment management business role manages the day-to-day implementation and measurement of strategies designed to meet SCS's established enrolment objectives including managerial oversight of third party agents/representatives, targeted visits and in-market event planning, targeted institutional relationship development, market-specific research and analysis, and provides inputs for communications collateral for all channels to increase student recruitment and role is responsible to meet defined revenue targets, in student recruitment and institutional partnerships, while minimizing costs to maximize marginal revenue. At the end of each cycle, the role assesses results and identifies opportunities for improvement. The role travels extensively to build and foster a network of relationships with key influencers and collaborates with engaged partner groups to raise the profile of the University.

Education:

Bachelor's degree in relevant discipline, such as Business Administration, Marketing, Finance or Education.
Required to speak one or more of the region-specific languages (Spanish, Vietnamese or Korean).

Experience:

Experience with setting goals and objectives, coordination, and planning in a cost recovery or profit-centered department/institution.
Experience meeting targets, generating new business and building/maintaining client relationships in existing and new market sectors.

Experience in ESL student recruitment and business development in the international education market including new market development and new program launches.

Experience with managing agent partner networks, business to business partnerships, in-country representatives and developing new third-party student recruitment and institutional partnerships.

Experience in managing budgets.
Experience with extensive travel to and/or living abroad or across Canada.
Experience with large record management systems like MS Access, CRM Dynamics, SIS.

Skills:

Knowledge

Understanding of international student markets and trends and an appreciation of the needs of international students and international key influencers.

Knowledge of York University and specific program offerings.
Knowledge of and experience within the post-secondary international education sector.

Skills
Effective communication and presentation skills.
Ability to apply judgment, tact, and diplomacy effectively.
Proficient using CRMs/databases.
Ability to organize, prioritize, develop a work schedule, and meet deadlines.
Ability to monitor and evaluate progress towards goals and tracking details, data, and information.
Ability to work collaboratively and effectively with others to set goals, resolve problems, and make decisions.
Financial management skills. Able to create and monitor project and operating budgets.
Effective marketing, negotiation, and problem-solving skills
Proficient in the use MS Office and multi-media editing suites.
Effective analytical skills to compile and analyze information and data for program planning.
Ability to work independently and in a team setting.