Senior CRM Manager - Toronto - Pentasia

    Pentasia
    Pentasia Toronto

    4 days ago

    Full time
    Description

    My client is a Toronto based Sweepstakes operator who is searching for a hands‑on, Senior CRM Manager with igaming experience to join their growing marketing team. In this role, you'll own the strategy, execution, and optimization of our customer messaging programs including automated lifecycle flows, in‑app and web messaging, SMS, and push notifications.

    You'll play a key role in driving engagement, retention, and personalization across the iGaming brand using data‑driven, thoughtfully crafted campaigns.

    This is a hybrid role based in Toronto, requiring 3 in‑office days per week.

    Key Responsibilities

    Automated Flow Development

    • Design, build, and iterate on lifecycle, onboarding, engagement, and retention flows in
    • Support CRM strategy across the brand with tailored user journeys.
    • Plan and deploy targeted in‑app and web app messages across all major touchpoints.
    • Manage SMS campaigns for audiences without access to push notifications.

    A/B Testing & Optimization

    • Develop and execute A/B tests to refine messaging, timing, segmentation, and UX.
    • Analyze results and implement data‑backed improvements.

    Rapid Flow Deployment

    • Quickly build or adjust flows in response to evolving business needs, ensuring an agile CRM operation.
    • Create advanced audience segments using behavioral, demographic, and event‑based data.
    • Personalize message content to enhance relevance and performance.

    Performance Tracking & Reporting

    • Monitor campaign metrics and user behaviors, providing insights and recommendations to key stakeholders.
    • Continuously optimize flows to improve engagement and ROI.

    Cross‑Functional Collaboration

    • Partner with product, data, and marketing teams to ensure CRM initiatives align with broader business goals and user expectations.

    Requirements

    • 3+ years of experience in CRM, lifecycle marketing, or retention strategy preferably in iGaming, mobile gaming, or related digital industries.
    • Previous experience in sports betting, online casino, or daily fantasy sports environments.
    • Strong understanding of A/B testing methodologies and statistical best practices.
    • Experience with in‑app and web messaging ecosystems and tools.
    • Ability to quickly build, modify, and troubleshoot flows based on business needs.
    • Basic ability to write SQL (e.g., SQL Server) queries.
    • Analytical mindset with experience evaluating CRM and engagement metrics.
    • Excellent written communication skills and collaboration abilities.

    Bonus Points For

    • Working knowledge of APIs, event tracking, or basic HTML/CSS for template customization.
    • Proficiency with , including flow setup, liquid templates, and reporting.

    What We Offer

    • The opportunity to take end‑to‑end ownership of messaging and lifecycle strategy within a fast‑growing organization.
    • A collaborative, supportive, and remote‑friendly team environment.
    • Access to professional development and ongoing learning opportunities.

    #J-18808-Ljbffr

  • Work in company Remote job

    CRM Manager

    Only for registered members

    We are home to a global family of more than 25 well-known brands and with a focus on sustainability and growth we will transform our sector for our players for ourselves and for the good of entertainment. · At least 3+ years of proven experience managing CRM activity in iGaming o ...

    Toronto, Ontario

    2 weeks ago

  • Work in company

    CRM Manager

    Only for registered members

    As a CRM Project Manager you'll oversee CRM initiatives for one of the world's foremost automotive brands. · 4+ years of hands-on CRM project management experience delivering complex initiatives. · Demonstrated ability to drive CRM strategy from concept through execution. · ...

    Greater Toronto Area

    1 month ago

  • Work in company Remote job

    CRM Manager

    Only for registered members

    As CRM Manager for Sports Interaction Casino you will translate Entain's broader CRM strategy into high-performing campaigns and promotional offers that drive customer engagement retention and reactivation. · ...

    Toronto, Ontario

    2 weeks ago

  • Work in company

    CRM Manager

    Only for registered members

    As CRM Manager for Sports Interaction Casino you will translate Entain's broader CRM strategy into high-performing campaigns and promotional offers that drive customer engagement retention and reactivation You will design campaign mechanics define player bonuses per segment own t ...

    Toronto, Ontario

    1 month ago

  • Work in company

    CRM Manager

    Only for registered members

    We are seeking a CRM Manager to translate Entain's broader CRM strategy into high-performing campaigns and promotional offers that drive customer engagement, retention, and reactivation. · Campaign Strategy and Design: Design offers and campaign mechanics that drive engagement, r ...

    Toronto

    2 weeks ago

  • Work in company

    CRM Manager

    Only for registered members

    We are home to a global family of more than 25 well-known brands, and with a focus on sustainability and growth we will transform our sector for our players, for ourselves and for the good of entertainment. · ...

    Toronto

    2 weeks ago

  • Work in company

    Manager, CRM

    Only for registered members

    We are committed to being open and fair about pay. The range provided is intended as a guideline and does not represent a guaranteed offer. · Your actual offer will depend on your experience, skills, and alignment with the role. · This posting represents an active vacancy for whi ...

    Toronto $100,000 - $137,500 (CAD)

    1 month ago

  • Work in company

    CRM Manager

    Only for registered members

    As CRM Manager for Sports Interaction Casino, you will translate Entain's broader CRM strategy into high-performing campaigns and promotional offers that drive customer engagement, · retention, · and reactivation. · Campaign Strategy and Design: Design offers and campaign mechani ...

    Toronto

    3 weeks ago

  • Work in company

    CRM Manager

    Only for registered members

    +Job summary · As a CRM Project Manager you'll oversee CRM initiatives for one of the world's foremost automotive brands.Responsibilities · Lead end-to-end strategy planning coordination and execution of CRM initiatives for a premium automotive client ensuring alignment with busi ...

    Toronto

    1 month ago

  • Work in company

    CRM Manager

    Only for registered members

    As CRM Manager for Sports Interaction Casino, you will translate Entain's broader CRM strategy into high-performing campaigns and promotional offers that drive customer engagement, retention, and reactivation. · Campaign Strategy and Design: Design offers and campaign mechanics t ...

    Toronto, ON

    1 month ago

  • Work in company

    Senior Manager, CRM

    Only for registered members

    Responsible for leading CRM strategy and Salesforce platform optimization to drive audience engagement, subscription growth, and revenue. · ...

    Toronto, ON

    1 month ago

  • Work in company

    Senior CRM Manager

    Only for registered members

    This Senior CRM Manager will own the strategy execution and optimization of customer messaging programs across an iGaming brand using data-driven thoughtfully crafted campaigns. · ...

    Toronto, Ontario

    1 month ago

  • Work in company

    CRM Marketing Manager

    Only for registered members

    Job Description · What is the opportunity? · We are seeking an experienced CRM Marketing Manager to lead the development and execution of our CRM and email marketing initiatives. The successful candidate will drive strategic planning, lead cross-functional teams, and oversee camp ...

    Toronto, Ontario

    3 hours ago

  • Work in company

    CRM Marketing Manager

    Only for registered members

    We are seeking an experienced and data-driven Marketing Manager to join the eBay Live CRM team. · This role will be responsible for developing, executing, and optimizing multi-channel marketing campaigns crafted to drive awareness, engagement, and consistent viewership for eBay L ...

    Toronto, Ontario

    1 month ago

  • Work in company

    Senior Manager, CRM

    Only for registered members

    This role ensures seamless integration of CRM tools with marketing sales customer service functions leading CRM strategy Salesforce platform optimization drive audience engagement subscription growth revenue · ...

    Toronto, Ontario

    1 month ago

  • Work in company

    CRM Campaign Manager

    Only for registered members

    We are in search of a Seller CRM Campaign Manager to manage the flawless execution of seller specific campaigns across multiple channels. This person will infuse marketing principles to drive great customer outcomes, work cross-functionally to launch and track campaigns, and iden ...

    Toronto, Ontario, Canada

    3 weeks ago

  • Work in company

    Senior Manager, CRM Strategy

    Only for registered members

    une version française suivra · Sagard Overview · Sagard is a multi-strategy alternative asset management firm active in venture capital, private equity, private credit and real estate. Sagard also engages in private wealth management through Sagard Wealth. · Founded in 2016 and g ...

    Toronto, Ontario

    5 days ago

  • Work in company

    Senior Marketing Manager, CRM

    Only for registered members

    Category Marketing · Location Toronto, Canada · Job ID 19529 · Company Overview · Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, ...

    Toronto, ON

    1 week ago

  • Work in company

    CRM Campaign Manager

    Only for registered members

    We are looking for a detail oriented, client-facing individual responsible for the end-to-end project coordination of email campaigns for Publicis Toronto with a focus on custom projects. · You have good working knowledge of HTML, can parse through HTML and CSS quickly to identif ...

    Toronto $75,000 - $85,000 (CAD)

    3 weeks ago

  • Work in company

    Senior CRM Manager

    Only for registered members

    +This is a hybrid role based in Toronto, requiring 3 in‑office days per week. You'll own the strategy, execution, and optimization of our customer messaging programs including automated lifecycle flows, in‑app and web messaging, · SMS, and push notifications. · Automated Flow Dev ...

    Toronto

    1 month ago

  • Work in company

    CRM Account Manager

    Only for registered members

    The CRM Account Manager is responsible for overseeing client relationships, · enhancing customer retention strategies, · and driving sales growth through effective customer relationship management.This role requires a proactive approach to managing client accounts · and ensuring ...

    Toronto

    1 month ago

Jobs
>
Toronto