Ads Manager
12 hours ago
Job description
Why we're hiringWe're a software agency selling high-ticket services (SaaS builds, AI features, web apps, product teams) and we want a specialist who can reliably generate qualified B2B leads (founders/CEOs/Heads of Product/Operations) through performance marketing, not vanity metrics.
You will own the paid acquisition engine end-to-end: strategy → execution → tracking → optimization → reporting.Main responsibilities
- Google Ads lead gen (Search first; expand only if justified)
- Campaign structure: keywords, match types, negatives, audiences, bidding
- Ad copy iteration aligned with our offers and ICP
- Funnel optimization: landing pages, forms, booked call flow, qualifying questions
- Tracking + attribution: GA4, GTM, conversions, UTMs, CRM source tracking
- Weekly reporting with insights + next actions
- Improve lead quality via targeting and exclusions
- Proven B2B lead gen results (agency/services, SaaS, or high ticket B2B)
- Strong Google Ads Search skills (intent strategy, negatives, quality score, bidding)
- Optimizes for CPQL + booked calls (not just clicks)
- Can handle GA4 + GTM conversion setup/cleanup
- Clear communication and structured testing approach
- LinkedIn Ads experience
- CRO experience (Hotjar/Clarity, landing page testing)
- HubSpot or Pipedrive experience
- Clean tracking and reliable attribution
- Campaigns structured by offer/persona/intent
- Consistent flow of qualified leads and booked calls
- Repeatable playbook for keywords, ads, landing pages, follow up
Please send:
- Proof of results (case studies or screenshots showing CPL/CPQL, booked calls, pipeline impact; blur names if needed)
- Your 30/60/90-day plan (short)
- Confirm you can handle GA4/GTM + attribution
- Availability + timezone
- Pricing
Mandatory skills:
Pay Per Click Advertising, Facebook
Optional skills:
Internet Marketing, Google Ads
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