GA4 / GTM Attribution Expert (Meta Ads + Embedded Eventbrite Checkout)
1 week ago

Job summary
We're running Meta Ads to a website with an embedded Eventbrite checkout.What we need:
- Review GA4 and GTM event tracking and Eventbrite setup
- Validate Meta Pixel and CAPI purchase events
- Reconcile Meta purchases with Eventbrite ticket sales
- Fix UTM structure or attribution gaps if needed
- Define clear rules for what numbers should be trusted
Job description
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