Marketing Coordinator - Toronto, Canada - SURREY PLACE

SURREY PLACE

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Program
Marketing and Communications

Status
Full-time, Contract (12 Months)

Hours
36.25 hours/week

Date Posted
July 13, 2023

Closing Date
July 27, 2023

About Surrey Place:

Surrey Place is a not-for-profit that serves people of all ages with developmental disabilities, autism spectrum disorder and visual impairments in the Toronto region and Northwestern Ontario.

We offer integrated services and inclusive support in a safe and welcoming environment.

Our approach is family-based, which centres the interests and care of our clients, families and caregivers by teaching them skills.

We strive to ensure the greatest access to services and support our clients in navigating the health care system. Surrey Place helps people learn new skills, gain self-confidence and reach their full potential.

Position Description:

This role is hybrid and may require on-site work at our downtown Toronto (2 Surrey Place) location up to once per week.

Visits to our satellite locations may be required up to twice per year.

Main Responsibilities:

Strategy and implementation of marketing related to brand awareness, Surrey Place Foundation and B2B products
Collaborate with creative services, technicians, clinicians and external vendors to produce a variety of creative copy for web, digital, print, signs and ads.
Act as gatekeeper for copy and maintain voice, tone and messaging across all brand touchpoints.
Use editing and proofing skills to ensure that the work is as errorfree as possible
Ensure web design has a consistent structure and is aligned with established brand and accessibility standards.
Help implement, monitor and analyze SEO and paid advertising campaigns.
Demonstrate a clear understanding of campaign objectives and devise strategies to activate them.
Prepare presentations and reports on campaign performance. Collaborate with Communications Coordinator on data and analytics reporting.
Collaborate with data department to obtain and analyze data, tables and charts.
Pull and analyze data from Google Ads, Google Business and other sources.
Track, assess, improve and report on the effectiveness of website behaviour flow on an ongoing basis and recommend enhancements or course correction.
Select and prepare media for web, digital and print assets.
Support creative services with photo editing, graphic design and video editing tasks for website and YouTube.
Coordinate photography and video production.
Support banner, swag and print asset requests for community outreach staff.
Coordinate incoming requests from service departments.
Provide administrative support including preparing project briefs, managing purchase orders, invoices, payments, inventory, media consents, contracts and reconciling expenses.

Qualifications:

Bachelor's degree in a related field such as marketing, communications or arts administration preferred.
Two years of previous experience in marketing, communications or relevant experience involving significant administrative or coordination activities.
Prior B2B, nonprofit or healthcare marketing experience is an asset.
Professional writing and editing skills. Proficient use of English grammar, spelling and punctuation. Attention to detail in copywriting is essential.
Experience with Google Analytics and digital marketing. Education or courses related to search engine optimization, paid media and web analytics tools.
A selfstarter with proven problemsolving skills and the ability to identify and resolve issues while working with mínimal supervision.
Team player with strong interpersonal skills.
Demonstrated ability to adapt quickly to situations and juggle multiple projects in a fastpaced environment. Excellent time and project management skills.
Basic technical knowledge of WordPress, Canva, Adobe InDesign, Adobe Photoshop and Adobe Premiere Pro is considered an asset.
Fluency in French is considered an asset.