Regional Sales Manager - Cambridge, Canada - Virbac

Virbac

Verified Company

Cambridge, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Experiencing together a unique human adventure

Animal health is key to the health of the planet. Working at Virbac means taking part in a unique human adventure in which the engagement of each individual contributes to its evolution. Encouraging internal mobility between positions and countries, offering individual development plans and building a partnership based on trust between managers and employees are as many perspectives of motivation for our teams. We also offer them a work environment conducive to exploring new territories and balancing their professional and personal lives. Finally, fostering their engagement to animal health also means listening to them and helping them to acquire new skills, preparing them for the challenges of tomorrow and encouraging them to contribute to an ever more responsible approach to our business.
Purpose of this Job

To plan, manage and direct the Canadian sales force to achieve sales and commercial margin goals

within the region through effective implementation of marketing strategies and management controls.

Area of accountability no.

1:
Region Sales Results

Highly selfmotivated and resultsoriented Manager that executes SMART objectives
Exhibits initiative by taking advantage of opportunities
Participates and validated in a 12 month rolling sales forecast of the region to ensure accuracy
Manages and controls any rebates and promotions within the region
Manages the day to day activities of regions as it relates to sales targets and programs

Expected results:
Achieve and exceeds yearly sales targets as well as managing expenses

Area of accountability no.

2:
People Management and Building Talent

Set Smart objectives and evaluates performance of the sales force
Develops talent of the sales force through coaching and counsels team on territory management,

planning and business development

Ensures maximum level of motivation with the team and rewards the sales force
Works with VTS to develop a plan for each TSM ensuring technical knowledge is competent
Achieve revenue budget and maximize sales through highly engaged team with low turnover

Expected results:
Achieve revenue budget and maximize sales through highly engaged team

with low turnover

Area of accountability no.

3:
Veterinary Customer Management and Development

Oversees the implementation and utilization of the CRM system and the optimization of customer

coverage in the region

Ensures "customer driven" calls by Territory Sales Managers based on CRM analysis and customers

needs and follow the ROI on these actions.

Manages the region on the lifecycle of customers, uses data and support functions of the

organization to further develop veterinary customers

Works closely with Veterinary Technical Services to ensure sales reps have the appropriate level of

knowledge related to products and competitors

Expected results:
Manage customers portfolio, develop customer intimacy and loyalty and

optimize customer profitability contribution

Area of accountability no.

4:
Marketing Strategy Implementation

Contributes to the implementation of the marketing strategies for each portfolio
Organizes the local implementation of strategies at the field level and together with marketing is

responsible for the follow up and the measurement of effectiveness of the strategies

In agreement with the marketing department and sales operations department to deploy and

measure the ROI of marketing and sales strategies

Expected results:
Implementation of effective local sales and marketing strategies that increase

sales and profit contribution within the region

Regional Sales Manager

Area of accountability no.

5:
Industry Relations and Market knowledge

Keeps up to date with market trends and evolutions, attends veterinary conferences and trade shows
Represents Virbac within the region and as such should behave accordingly (companies values, image etc)
Has the lead on distribution (Purchasing Groups) within the region. Works with Sales Ops to ensure adequate stock coverage for region
Works closely with Veterinary Technical Services to ensure

Expected results:
Projects the image of a professional Sales Manager for Virbac, emulates the core values of Virbac. Keeps up with industry trends and market knowledge

Area of accountability no.

6:
Corporate Account Responsibility

Works with Sales Operations manager to ensure Virbac products are listed in the Corporate clinics
Works with GM to analyze an create contracts with Corporate Accounts (HeadQuarters)
Works with TSM's to place new products in corporate account clinics
Meets with Corporate Accounts frequently to ensure Virbac is highlighted within the corporate account clinics

Expected results:
Manage corporate accounts both at HeadQuarters and in the region to ensure Virbac's profitability. Assist with enhancing our presence and partnership within the Corporate Account

Education & Experience: