Performance Marketer

Only for registered members Canada

1 day ago

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$65,000 - $120,000 (CAD) per year *
* This salary range is an estimation made by beBee
Performance Marketer – D2C Skincare (Meta & Google Ads | India) · About Us · Our Skincare brand is a premium, science-backed, superfood-infused D2C skincare brand targeting urban Gen Z & Millennial consumers in India. · We are in early growth stage and looking for a performance-d ...
Job description
Performance Marketer – D2C Skincare (Meta & Google Ads | India)

About Us


Our Skincare brand is a premium, science-backed, superfood-infused D2C skincare brand targeting urban Gen Z & Millennial consumers in India.


We are in early growth stage and looking for a performance-driven marketer who can scale profitably; not just run ads.



What We're Looking For


We need someone who:

  • Has worked with D2C skincare / beauty brands
  • Has managed and scaled Meta Ads & Google Ads profitably
  • Understands CAC, ROAS, LTV, contribution margins
  • Knows full-funnel strategy (Cold → Retargeting → Scaling)
  • Can build structured creative testing frameworks
  • Thinks in numbers, not vanity metrics
This is a revenue ownership role.

Scope of Work


  • Meta & Google Ads Management
  • Full-funnel campaign structure
  • Daily optimization
  • Scaling winning campaigns
  • Budget allocation strategy
  • Creative Testing
  • Weekly testing roadmap
  • Hook/angle testing
  • Kill criteria setup
  • Scaling winners systematically
  • Funnel Optimization
  • Retargeting improvements
  • Landing page feedback
  • AOV optimization
  • RTO reduction strategy (India experience preferred)
  • Reporting
  • Weekly structured performance report
  • Clear insights + next action plan
  • Track blended ROAS, CAC, CTR, CPM, CVR
Requirements


  • Proven D2C performance marketing experience
  • Must share 2–3 skincare/beauty case studies

Must share:

  • Monthly ad spend handled
  • Best ROAS achieved
  • Scaling example
Contract duration of more than 6 months. with 30 hours per week.

Mandatory skills:
Google Ads, Google Analytics, Performance Marketing, Conversion Rate Optimization, Instagram Ad Campaign, Facebook Ad Campaign, Marketing Strategy, Retargeting, Campaign Management


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