Performance Marketer
1 day ago

Job description
Performance Marketer – D2C Skincare (Meta & Google Ads | India)About Us
Our Skincare brand is a premium, science-backed, superfood-infused D2C skincare brand targeting urban Gen Z & Millennial consumers in India.
We are in early growth stage and looking for a performance-driven marketer who can scale profitably; not just run ads.
What We're Looking For
We need someone who:
- Has worked with D2C skincare / beauty brands
- Has managed and scaled Meta Ads & Google Ads profitably
- Understands CAC, ROAS, LTV, contribution margins
- Knows full-funnel strategy (Cold → Retargeting → Scaling)
- Can build structured creative testing frameworks
- Thinks in numbers, not vanity metrics
Scope of Work
- Meta & Google Ads Management
- Full-funnel campaign structure
- Daily optimization
- Scaling winning campaigns
- Budget allocation strategy
- Creative Testing
- Weekly testing roadmap
- Hook/angle testing
- Kill criteria setup
- Scaling winners systematically
- Funnel Optimization
- Retargeting improvements
- Landing page feedback
- AOV optimization
- RTO reduction strategy (India experience preferred)
- Reporting
- Weekly structured performance report
- Clear insights + next action plan
- Track blended ROAS, CAC, CTR, CPM, CVR
- Proven D2C performance marketing experience
- Must share 2–3 skincare/beauty case studies
Must share:
- Monthly ad spend handled
- Best ROAS achieved
- Scaling example
Mandatory skills:
Google Ads, Google Analytics, Performance Marketing, Conversion Rate Optimization, Instagram Ad Campaign, Facebook Ad Campaign, Marketing Strategy, Retargeting, Campaign Management
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