Intermediate Specialist, Digital Marketing - Ottawa, Canada - University of Ottawa

University of Ottawa

Verified Company

Ottawa, Canada

3 weeks ago

Posted by:

Sophia Lee

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Description

The University of Ottawa—A crossroads of cultures and ideas

The University of Ottawa is home to a dynamic community of over 50,000 students, faculty and staff, who live, work and study in both French and English.

Our campus is a crossroad of cultures and ideas, where bold minds come together to inspire game-changing ideas.

We believe in the power of representation, and that increasing the diversity of our faculty and staff supports this objective.

Our goal is to provide students with the best possible learning experience, in an environment that reflects the diversity of its people, their ideas, and their identities.

We are one of Canada's top 10 research universities—our professors and researchers explore new approaches to today's challenges.

One of a handful of Canadian universities ranked among the top 200 in the world, we attract exceptional thinkers and welcome diverse perspectives from across the globe.

Our employees come together around the shared purpose of constant improvement, personal development, service excellence, teamwork and a passion for learning with a desire to make uOttawa and the world a better place.

Everyone's contributions are valued, we all play a part in making uOttawa a world-class institution. Most importantly, we make it possible for you to achieve your full potential. Because at uOttawa, you belong

This position may be eligible for a telework arrangement. Learn more about our telework guidelines.

Position purpose:

Reporting to the Manager, Marketing and Development, the Intermediate Specialist, Digital Marketing, designs and implements innovative digital communication strategies to optimize the visibility of the faculty or service on various web platforms, including social media.

Provides expert advice to members of the faculty or service with regard to writing and presenting web content to ensure that it is of high quality and complies with relevant policies and procedures.

Responsible for the operational processes related to managing the faculty or service's websites, including coordinating activities that continuously update content.

In this role, your responsibilities will include:

Strategic planning:

Designs and implements innovative digital communication strategies to ensure that the faculty or service's websites display high quality content in optimized formats.

Conducts analyses and surveys to ensure that these strategies meet the needs of the faculty or service, and issues recommendations.

Expert advice:

Provides expert advice to members of the faculty or service with regard to the presentation and writing of web content and the use of the web as a marketing and communication tool to optimize use of new technology and media platforms.

Trains and guides web representatives in the faculty or service to ensure compliance with relevant policies and procedures and to ensure that web content management activities run smoothly.

Website design and development:

Coordinates the development and implementation of websites in accordance with the faculty or service's strategic marketing and communications plan.

Collaborates with various stakeholders to identify and develop the information layout and architecture that will best assist website users in obtaining accurate, meaningful and current information.

Web content:

Drafts, edits, translates and maintains content on faculty or service websites while ensuring language quality, compliance with relevant standards, and search engine optimization.

Develops multimedia promotional materials and edits photos and videos as required. Manages the faculty or service's multimedia accounts and as required, interacts with users and responds effectively to comments.

Project management:
Plans and manages digital communication projects.

Defines the scope of the project, determines its steps, monitors relevant progress, makes adjustments throughout the process and ensures efficient communication between stakeholders.

What you will bring:

Bachelor's degree in communication or related field, or an equivalent combination of education and work experience

At least five years' experience in a similar role

Experience in developing, organizing, writing and editing website content

Solid writing, editing and proofreading skills

Strong interpersonal and communication skills

Knowledge of web technologies

Experience in working with web programming languages

In-depth knowledge of standards used in web design and user friendliness

Ability to develop digital communication strategies

Knowledge of web accessibility guidelines and experience in following them

Ability to handle competing priorities

In-depth knowledge of web development and web design processes

Experience in managing projects

Strong organizational skills

Bilingualism — English/French (spoken and written)

Key Competencies at uOttawa:

Here are the required competencies for all or our employees at uOttawa:

Planning:
Org