Digital Marketing Strategist - Richmond, Canada - OpenRoad Auto Group

OpenRoad Auto Group

Verified Company

Richmond, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Digital Marketing Strategist - OpenRoad Group

Remote / In-Office Hybrid Workplace

$52,000 - $62,000 per year

Cars - Innovation - Digital Retail
Imagine working for a truly innovative company. OpenRoad Group is one of Canada's Best Managed Companies, achieving the award's highest Platinum level. Explore your opportunity with one of the ten largest private companies in British Columbia. Discover why we are among the fastest-growing and most-awarded automotive groups in North America.

Who We Are:

Who You Are:

You're a digital marketer who likes to make a difference. You're driven to find effective digital strategies that deliver new sales leads and brand awareness to client accounts. People describe you as very detailed, strategically smart, no ego, fun, metrics-oriented, and results-driven. You have digital advertising experience and enjoy understanding how consumers think. You value being rewarded and recognized for your efforts. You enjoy a fast pace and multiple priorities. You like a workplace that offers a blend of remote work and in-office days.

This Full-Time Position at OpenRoad Means You'll Enjoy:

Competitive compensation and benefits package
Opportunities for innovation and growth
Discounted vehicle purchase program
Associate perks program

RESPONSIBILITIES

Assess the digital marketing needs of dealership client accounts
Create digital media strategies to build maximum leads and awareness
Work in marketing pods to execute monthly retail offers and sales
Manage digital marketing budgets for assigned stores, brands and regions
Buy monthly digital ad campaigns and code invoices inhouse
Prepare monthly campaign briefings for digital marketing agency to deploy
Generate digital leads using:
Google Ads management
Facebook Ads management
Google Analytics and Looker Studio analysis
Landing pages created with CMS platforms
Onpage SEO standards delivery
Various updates related to local SEO
Create and utilize web analytics reports to review campaign performance
Shift funds proactively into new or more effective digital marketing channels based on results and strategies
Lead digital postcampaign analyses and digital strategy talks with stores
Ensure campaign budgets are pacing to store budgets
Prepare ad assets and billings for monthly coop fund claims
Set core KPIs and track them across digital channels
Work with Digital Marketing Manager to assess and brainstorm new digital marketing opportunities
Own digital project assignments for the year
Work collaboratively with department colleagues
Ensure compliance with OpenRoad and manufacturers' brand standards
Provide additional marketing services support as required
This position may be expected to perform other duties assigned by management

QUALIFICATIONS

2+ years experience with Google, Facebook, SEM, or programmatic media
Ability to communicate effectively with clients in verbal and written English: budgets, strategies, plans, analytics
Intermediate working experience with:
Ad Editor platforms (i.e. Google AdWords Editor)
HTML and CSS
Onpage SEO
Analytics and data visualization platforms (Google Analytics, Adobe, Looker Studio, Tableau, )
Certifications in:
Google Ads certifications full suite
Google Analytics certification up to Advanced

Bonus Points:

Experience in digital marketing agency
Google Analytics certification (Power User, 360 Suite)

We are an equal opportunity employer that embraces diversity. We stand behind the growth of our associates to help them achieve their vision and goals.

JOIN US AND GROW WITH US
We thank all those that have applied. Only those considered for the position will be contacted.