Field Marketing Manager - Vancouver, Canada - Tipalti

Tipalti

Verified Company

Vancouver, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

About the Role:

We are looking for someone to enhance our partnership with the Sales organization, by managing a field marketing plan from conception to execution, in order to build and influence Tipalti's sales pipeline, through a variety of marketing channels, including field marketing events, sales tools, ABM campaigns, regional programs, vertical/industry efforts, prospect targeting, and more.

This individual will have a successful track record of strengthening valuable partnerships with Sales, to help them hit their quotas through field marketing strategies and tactics.

This role reports to the Director of Field and Events, and will be based in our Vancouver office.

Role & Responsibilities

Build a marketing plan aimed at influencing current accounts and sourcing net new business for our digital sales teams
Partner with Sales leadership, Account Executives, Sales Development Reps, Customer Marketing and other key groups on cohesive marketing plans to support goals
Assist aligned sales teams by driving contacts, engagements and Net New and Nurtured leads/opportunities
Plan and execute a mix of inperson and virtual field events, industry events, and user group sponsorships, in order to create netnew sales opportunities, accelerate existing opportunities and deepen our existing customer & partner relationships.
Align with the Portfolio Marketing team to incorporate solution positioning, product launches, roadmaps, personas & industry messaging, sales enablement tools, etc into the field marketing plans
Work in conjunction with the ABM and integrated campaigns team, to deploy an ABM (Account-Based Marketing) approach to marketing strategies, plans and deliverables
Identify insights and ideas that inform our field marketing strategy by becoming an expert on our industry, customers, prospects, and competition for our digital verticals
Attend and manage field event & industry event programs, including implementation of a preevent strategy and postevent follow up both internally and with prospects/customers

Qualifications

Experience in field marketing, business development and/or event marketing
Experience working at a B2B technology company, preferably SaaS
Must be able to travel up to 40% of the time
Ability to build strong partnerships and influence outcomes crossfunctionally
Excellent communication skills both internally and externally
Detail oriented and the ability to adhere to tight deadlines
Strategic and outcomeoriented mindset in the planning and execution of a highimpact marketing plan
Crisis management skills with a solution oriented mindset. Must be adaptable to change and feedback

LI-GG1 #LI-Hybrid

Companies like Twitch, Twitter, GoDaddy, and Roblox entrust Tipalti to scale their business rapidly and dramatically reduce finance friction. Headquartered in San Mateo, California, we're a well-funded startup with a multi-billion dollar valuation.

But beyond the technology and impressive growth, Tipalti is fueled by a commitment to our customers. We work hard for our 98% customer retention rate built on trust and reliability. Tipalti means "We handled it," a mission our customers know we deliver consistently.

Around personal growth and wellness, Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where you can thrive and be an impact player Our culture ensures everyone checks their egos at the door and stands ready to reach success together.

We also dedicate ourselves to diversity and equal opportunity for all.