Creative Marketing Assistant - Markham, Canada - Fete Chinoise

Description

Fête Chinoise is a cultural platform that aims to empower individuals to deepen the connection between identity and Chinese culture. Through a curated lens and critical thinking, we present meaningful stories, artful experiences, and inspiring products through different channels from a uniquely Canadian perspective.


About the Role:
We're looking for a
Marketing Assistant who is passionate about communications design and media to join our team. This individual will contribute to strengthening brand awareness, audience engagement, sales activities, and the overall reputation of Fete Chinoise.

The role will include assisting in the development, design and day-to-day maintenance of aspects of the website and social media, including graphics design and video editing tasks.

They will work closely with our team to deliver a variety of high end print and digital communications projects for marketing activities, activations and events such as:

• Digital and Print Advertising
• Magazines and Publications
• Events and Galas
• Product sales and promotions
• Fulfillment and distribution
• Special campaigns

Our IDEAL CANDIDATE demonstrates tremendous attention to detail,sense of style and design and is _obsessed_ with creating value with social media. You wake up each day with a big smile on your face - and then proceed to check your latest Instagram video to see how many Likes and Followers you gained overnight. You have a great way with written word - friends come to you for help writing messages for their greeting cards or milestone occasions. You're experienced with visual design and know how to identify or create what looks good and means something.


The JOB REQUIREMENTS:


Creating and posting social media content and e-newsletter:

• Use existing or create new photo and video assets, and write native social content for Instagram, Facebook, Twitter, TikTok, etc. to engage and grow audience base (Anticipated posting three times a week on all platforms)
• Use storytelling, compelling copywriting and graphic design to craft effective weekly campaigns and highlights for the enewsletter.
• Plan and coordinate social posts as per marketing calendars.
• Work with design, editorial and marketing team to ensure that content development achieves overall platform vision and planned goals

Website management:

• Assist in the continued development, implementation, and monitoring of the Fete Chinoise website.
• Continually updating this website with new content, news, and events every week.
• Track all stats and engagement of the website and pull biweekly reports to monitor progress.
• Ensure that products, images, and all areas of both the editorial and sales are up to date, accurate and of the quality standards of our brand.

Product Sales and Fulfillment for Customers and Ambassadors

• Work with the Marketing Coordinator to promote the sales of products such as magazines, events, art, and special projects.
• Coordinates the delivery of products to clients and brand ambassadors, including professional and friendly communications, luxury packaging, courier coordination, and follow ups for deliveries.
• Maintains the master inventory and flow.

Execution of Marketing and PR tasks:

• Keep track of annual calendar of industry events for client engagement, awards submissions, campaign launches and other marketing-related dates.
• Support the Marketing Coordinator with the preparation, completion and submission process for awards, grants, and other opportunities to recognize the work of the platform and products.
• Identify new opportunities for the team to attend or engage with for prospecting or business development.
• Represent the team from time to time at events (prospecting and exploration, networking, stewardship, coverage, etc).

Office administrative & Other Tasks to Support the Team

• Answering phone calls, taking messages, receiving clients and guests.
• Packaging gifts, online orders and outgoing completed projects.
• Coordinating deliveries, creating shipping documentation and followingup with couriers during the transit process.
• Performs any additional duties as assigned by manager.

QUALIFICATIONS & EXPERIENCE:

• 23+ years of organic social media management experience with platforms like Instagram, Facebook, Tiktok, Twitter and YouTube.
• An ability to schedule and post content on each platform and troubleshoot daytoday usage issues.
• Thorough knowledge of the conventions, tools, functions, filters, and options native to each platform.
• Has 35 years experience working with:
• Adobe Creative Suite InDesign, Photoshop, After Effects (required)
• Adobe Creative Suite Illustrator, Lightroom, (required)
• Is able to read/write/typeset in both English and Chinese (required).
• Has 3+ years experience in one or more of the following areas: magazine print production, marketing design & editorial design or equivalent (required).
• Strong sense of design, with