Senior Marketing Planner - Toronto, Canada - LCBO

    LCBO
    LCBO Toronto, Canada

    2 weeks ago

    LCBO background
    Full time
    Description

    About the Role

  • Analyze project scope requirements and develop project plans for a variety of marketing initiatives.
  • Write project briefs, prepare presentations and communication materials.
  • Work with cross-functional teams to gather information, collaborate and plan new promotions.
  • Direct internal and external creative and media partners on campaign creative development and media planning.
  • Manage project timelines and track spending against budget.
  • Monitor execution, compile data and information, prepare post-campaign analysis and reporting.
  • Provide marketing support and recommendations for a variety of ad-hoc business initiatives.

    • About You

  • Demonstrated expertise in marketing projects management acquired through a combination of experience in a marketing or retail environment, and related post-secondary education.
  • Strong understanding of advertising and media planning principles.
  • Excellent organizational, multi-tasking and delegation skills to handle a large volume of projects involving multiple stakeholders and the ability to deal with conflicting demands to meet tight deadlines.
  • Demonstrated experience in digital marketing, including SEM and paid social campaigns.
  • Functional knowledge of analytical platforms such as Google Ads, Google Analytics, Adobe Analytics.
  • Proven track record of driving results and identifying opportunities for continuous improvement across digital advertising efforts.
  • Exceptional interpersonal skills to forge strong working relationships and co-operation among peers within marketing team and across divisional groups, as well as building relationships with our media/creative agencies.
  • Proven analytical and problem-solving abilities.
  • Superior writing skills and an eye for detail and creative
  • Knowledge of graphic design principles, art direction and print production.
  • Experience with Microsoft Office including, Outlook, Excel, PowerPoint, and SharePoint are essential.

    • There is a world of opportunities at the LCBO...

    Join an organization where you can be challenged while achieving your true potential. A place where you can make a positive impact supporting Ontario business and communities. Discover a safe, healthy, diverse, inclusive, and accountable workplace where your wellbeing is our top priority. At the LCBO, your contributions are respected and valued. Be part of our journey as we invest in people and technology to transform an organization. There really is a world of opportunities at the LCBO.

    Please submit your resume via Workday by 11:59pm on the deadline date. We appreciate your interest and advise that only those selected for an interview will be contacted.

    Work Hours:

    36.25

    Union / Non-Union:

    Non-Union

    Job Posting End Date:

    May 5, 2024

    The LCBO is an equal opportunity employer and committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.