Technical Marketing Manager - Toronto, Canada - Reach Financial

Description

What is Reach Financial?
Reach Financial is a financial services provider that is helping people outsmart debt for good.
We deliver innovative financial products using modern technology and tools to enable our customers to take control of their debt and de-mystify
their personal finances. Our platform empowers our customers to turn their financial goals into a reality.
Reach Financial launched in 2015 and has helped our customers pay off over $1 billion in debt. We offer debt consolidation loans and personal
loans, and together these markets represent a $1.5T opportunity. In time, we will expand beyond these products to offer solutions for a variety of
our customers' personal finance challenges.


About the role:

As a Technical Marketing Manager, you will own the tech stack of our marketing and demand generation engine. You will play a key role in
enabling our teams to deliver high-quality messaging to the right audiences at the right time on the right mediums.
You'll be working intimately with both our Product & Engineering teams to define, buy, build, and support the right marketing technology and with
our Sales, Service, and Marketing teams to leverage that technology to drive outcomes at each stage of the funnel.


What you'll do:

• Own and manage our core marketing technology across web, mobile, and digital comms channels
• Guide and enable our marketing team on execution using the stack you've built
• Support our sales and customer success teams in using the same tech for outbound comms
• Collaborate with our data team on building detailed measurements and analysis of marketing efficacy
• Contribute to budget management of the stack to ensure cost control at all times
• Foster a datadriven, technologyenabled marcomm culture within the organization
• Steward our brand across the tech in concert with Technical Product Designers

What you should have:

• 4+ years of marketing experience in a B2C context
• 3+ years of Salesforce Marketing Cloud or Hubspot experience
• Experience with other martech tools, including but not limited to MixPanel, FullStory, Google Analytics, OneTrust, Hootsuite, Optimizely,

Unbounce, etc.

• Experience integrating martech tools with Salesforce CRM
• Experience and comfort with writing SQL queries and performing data pulls
• Experience with BI and data analysis tools and techniques
• Experience managing S.I.s or technical consulting firms to drive tech implementation
• Project management skills and the ability to estimate scope, break down problems into deliverable chunks, and adapt to a fastpaced

environment.

• Ability to communicate clearly and concisely with both members of the technical team and nontechnical teams.

Nice to have:

• Salesforce Marketing Cloud certifications
• People leadership experience
• Proficiency and comfort writing JavaScript, HTML, and CSS
• Experience working with other Salesforce and AWS technology (e.g., CRM, SNS, Tableau, etc.)

What is it like working at Reach Financial?

Our culture is built around advancing our teams, and we are dedicated to the success and growth of every team member.

We believe in retaining
a high-performing workforce and we prioritize diversity, intellectual curiosity, and continued learning. Our generous benefits packages reflect that.
We've been hard at work perfecting our product for years, and now we're growing faster than ever before. Our strong foundation and company
culture is readily equipped for this growth, and we believe that with the right people, our products will continue to help customers make real
changes in their financial lives.


What benefits will you receive?

• Remote First Culture with optional Hybrid opportunities
• Healthcare, Life Insurance, 401k Match
• Paid Time Off, Paid 12week Parental Leave
• Disability (shortterm, longterm), Employee Assistance Program
• Spending Accounts (Transit/Parking, Medical, Dependent Care)
• Insurance Discounts (home, auto, pet)

Reach Financial is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and
harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any
other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization,
including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Reach
Financial makes hiring decisions based solely on qualifications, merit, and business needs at the time.