Assistant, Marketing - Winnipeg, Canada - Winnipeg Sea Bears

Description

Winnipeg Sea Bears

Position:
Assistant, Marketing & Community Engagement


Reports to:
Director, Marketing & Communications, Winnipeg Sea Bears


Location:
Winnipeg, MB


Job Type:
Contract, Full Time


About the Canadian Elite Basketball League (CEBL)
A league created by Canadians for Canadians. The CEBL is Canada's largest pro sports league, with 10 teams in six provinces and plans for continued expansion.

The CEBL season runs May through August, enabling the league to attract players with experience in the NBA, NBA G League, top international leagues, the Canadian National team program, and major NCAA and U Sports programs.

Through its first four seasons, league rosters have been comprised of 75 percent Canadian talent, the highest percentage of Canadians found in any professional league.

It is Canada's only First Division Professional League Partner of Canada Basketball.

The CEBL represents Canada in the FIBA Basketball Champions League Americas (BCLA), which features the top 12 teams representing seven countries from South and Central America and Canada.

Join us as we continue to grow Canada's premier professional sports league


About the Winnipeg Sea Bears

Professional Basketball Club Brand new to the Canadian Elite Basketball League (CEBL), the Winnipeg Sea Bears will play all their home games at the Canada Life Centre in downtown Winnipeg, MB.

The Sea Bears open their inaugural 2023 season on May 27 against the Vancouver Bandits.

The Sea Bears nickname was chosen in honour of the largest bear in the world, the polar bear whose Latin name, _Ursus maritimus_, means "Sea Bear".

The Arctic's top predator is emblematic of Manitoba's north and pays homage to the bear as a species under stress that shares the land in the north with the Dene people.

Winnipeg is home to the world's largest gallery of Inuit and Dene art, and the polar bear is a symbol of the north and its people.

Winnipeg is also home to the world's largest polar bear conservation organization. The Assiniboine Park Zoo in Winnipeg includes the world-renowned Journey to Churchill polar bear exhibit.


GENERAL DESCRIPTION:

The Marketing and Community Engagement Assistant is responsible for supporting marketing initiatives, creating brand awareness, encouraging Manitobans to welcome the Sea Bears to the community and inviting everyone to become fans of their new team.

The Opportunity:


Marketing
Measurable goals to be attend by the end of this contract will include but are not limited to:

• Attendance and/or branding presence at as many basketball related events in the city of Winnipeg, in partnership with Basketball Manitoba where applicable.
• Consistent content creation and distribution on all forms of social media on a daily basis, especially promoting events and activities for which we have direct involvement
• Weekly newsletter content collaboration and updates
• Draft Winnipeg Sea Bears "newsstyle" copy, press releases and articles, in both, English & French, while maintaining a journalistic standard of quality
• Report on league and team events for the Sea Bears website news tabs as well as engaging stories on a consistent basis
• Assist in translation of press releases, promotional copy, website content, and other text as assigned, to French as needed
• Work as an integral member of the Winnipeg Sea Bears creative team to help create impactful messaging across media, digital channels, and broadcast
• Collaborate in the creation of newsletters for the Winnipeg Sea Bears and distribute content for local basketball community groups to help do the same

Community Engagement

• Work on and off site events to promote the Winnipeg Sea Bears brand
• Coordinate the operational needs and activation of scheduled events including giveaways, promotions, meeting and greeting and managing event goals
• Execute onsite team appearances and promotional events
• Meet and greet fans and conduct giveaways
• Coordinate database collection through fan engagement
• Build and strengthen relationships with customers/fans
• Complete postevent assessment forms
• Gameday responsibilities may include: Fan Services, Promotions, Retail, Media and Communication

Preferred Skills and Qualifications:

• Adaptable, have the ability to multitask and think on their feet in a fast paced team environment.
• This individual demonstrates excitement, while also remaining professional and courteous when dealing with all people that are interacting with Winnipeg Sea Bears programming.
• They must have a flexible schedule during the summer placement, as the work schedule will vary between days and evenings,weekdays and weekends, depending on the schedule of the Winnipeg Sea Bears program.
• Excellent knowledge of current communications, brand management, web and social media practices
• Working knowledge of the Adobe software for photo editing, production, social media content production
• Excellent understanding of c