Senior Marketing Automation Strategist - Kamloops, BC, Canada - Thompson Rivers University

Description

Specialist, Communications University of the Fraser Valley ( Chilliwack, BC )

As a member of the Marketing and Communications team, the role of the Senior Marketing Strategist is to work in collaboration with the department and university clients to plan and execute integrated marketing campaigns, which build the TRU brand and support recruitment and retention initiatives.

Contributes to the development of an annual institutional marketing plan and individual client marketing plans by recommending strategies and tactics that will help increase awareness, drive inquiries or achieve project objectives.

Stays abreast of the latest trends in digital and social media marketing and is adept with using a variety of digital channels for advertising.

Establishes and maintains relationships with advertising sales representatives (e.g. online advertising, out of home, radio, television, theatre, print), responsible for media buying, securing media discounts and making recommendations on new advertising opportunities.
Establishes and manages working relationships with external suppliers (e.g. printers, photography, video), requests quotes, selects vendors, sets project timelines, oversees quality control and financial accountability related to production.

Coordinates and leads projects including: client services; writing creative briefs; issuing requests for proposals, purchasing online and offline media; setting up dockets using project management software; establishing work back schedules based on resources, time, priorities and project scope; maintaining project files; preparing materials for project meetings; and project budgets.

Gathers and distills data to produces project reports and post-mortem reports.
Collaborates with graphic design team to ensure TRU brand guidelines are adhered to and the brief is followed.

Collaborates with the content team to ensure consistency in messaging across all promotional materials and advertising (paid and unpaid); and the project brief is upheld.

Reviews and signs off on promotional materials and advertising prior to final files being sent to vendors and clients.

Communicates with a high level of professionalism and tact within the Marketing and Communications department, within TRU and outside of TRU as a key representative for vendors, suppliers and students.

Bachelor's degree in Marketing, Communications, Business, or comparable education in related fields

Five (5) years' related work experience advertising or corporate work environment with experience in:
Online and traditional advertising
Media buying and ad campaign planning
Account supervision
Project management
Experience using vendor dashboards and marketing analytics reports to measure and optimize paid advertising
Experience with social media advertising, search engine marketing (SEM), pay-per-click (PPC) advertising, and content marketing
Experience using project management software
Extensive knowledge of marketing concepts and best practices
Strong budget planning and management
Project management skills with the proven ability to plan, lead and coordinate projects on time and on budget
Working knowledge of content management systems and customer relationship management systems
Working knowledge of MS Office and Adobe Creative Suite
Sitting at desk and computer for long periods of time; general office conditions
Local travel required; occasional attendance at marketing events
The hours of work will be Monday to Friday, 7 hours a day, 8:30 am to 4:30 pm