Marketing Operation Specialist - Burnaby, Canada - Alba Inc

Alba Inc
Alba Inc
Verified Company
Burnaby, Canada

2 weeks ago

Sophia Lee

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Sophia Lee

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Description

Responsibilities:


  • Market and industry trend analysis: Indepth research and analysis of market trends within and outside the multimedia light editing (desktop/page) industry, and provide strategic recommendations to respond to market changes.
  • Competitive Intelligence Collection: Regularly collect, organize and analyze competitive information to provide the department with suggestions for competitive advantage.
  • User research: Create user profiles and usage scenarios through user research in target markets to provide a theoretical basis for the department's brand positioning and product strategy development.
  • Market positioning and analysis: assist in determining the target market, and market segmentation, drill down, and provide targeted market positioning strategy.
  • Ads production: Understand the iterative direction and functional requirements of the department's product side, design test intent, and can produce highquality Facebook Ads materials.
  • Data Mining and Analysis: Utilize various analysis tools and data mining methods to dig deep into the logic behind the data and summarize the output.
  • Report Writing and Presentation: Write high quality market analysis reports and be able to present data and insights in a clear and concise manner to the department head and product team.
  • Collaborate with teams: Work closely with marketing, product and R&D teams to ensure full execution of the strategy.

Job Types:
Full-time, Permanent


Salary:
$65,000.00-$90,000.00 per year


Benefits:


  • Dental care
  • Paid time off
  • Tuition reimbursement

Schedule:

  • Monday to Friday

Education:


  • Bachelor's Degree (preferred)

Experience:

Marketing Research: 3 years (required)

  • Marketing: 3 years (required)

Language:


  • Mandarin (required)

Work Location:
In person
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