Associate Strategist - Calgary, AB, Canada - Critical Mass

Description

Our goal is to integrate you into the amazing work we do here at Critical Mass, and support you as part of the team to grow your career with us

As a Search Strategist, you understand that today's user experience starts at the search results, and SEO is at the core of a customer-centric digital strategy.

You have a passion for optimizing exceptional site experiences, crafting powerful content strategies, and driving results for the world-class brands we work with.

You're data-driven and detail-oriented, and you bring strong analytical skills to every project.

Ensuring that users can find the content they want—and that your client's content is easy find—can be challenging, but your analyses and recommendations for digital visibility are always on point.

You elevate marketing campaigns and user experiences with strategic search data insights and content recommendations, and you're a team player who can work across disciplines to implement search initiatives.

Develop, execute, and optimize holistic SEO strategies
Harness the power of search data to understand user intent, create targeted content strategies, and identify business opportunities
Perform keyword research and recommend on-page optimizations to improve brand visibility
Conduct SEO audits and competitive analyses
Make copy and content recommendations based on search data insights, including the development of meta content and identification of target keywords
Identify and implement technical optimizations related to accessibility, indexability, structured markup, site speed improvements, broken links, and more
Convey SEO concepts in a concise, meaningful, and easy-to-understand manner
Track and analyze data to report on SEO performance
Communicate with Search team and management on project developments, timelines, and results
Keep current with the latest digital trends and changes in the search marketing landscape, identifying new opportunities for clients in AI-powered search, automation, visual search, voice search, social search, and more
Collaborate with multidisciplinary teams to incorporate SEO strategies and best practices
1-2 years of hands-on SEO experience
~ Strong analytical skills, and ability to pull and analyze data.
~ Knowledge of SEO basics, search ranking factors, industry best practices, algorithm updates, and technical SEO.
~ Proficiency with SEO tools for crawling, rank tracking, keyword research, and technical auditing, such as BrightEdge, SEMrush, Ahrefs, Moz, Screaming Frog, Google Ads, etc.
~ Content strategy skills, ideally with experience in content creation, blog strategy, etc.
~ Solid presentation skills, including the ability to develop impactful slide decks, tailor messages to audiences, communicate complex SEO topics simply, and deliver actionable insights and analyses
~ Demonstrated ability using data to identify insights, make recommendations, and inform the development of strategies and projects.
~ Strong Excel skills, including pivot tables, vlook-ups, and comfort working with large datasets
~ Passion for staying current in a rapidly evolving digital environment
~ Experience managing paid search, PPC, or SEM campaigns ideal, but not required

Access to online services for families and new parents
Extensive winter holiday office closures
Early Dismissal Friday's (off at 3:00 PM local time every Friday)
Diversity and Inclusion Board with 12 affinity groups

In an effort to do so, we expect our team to work from an office a minimum of 4 days a week.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace.

We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

If you are an individual with disabilities who would like to request an accommodation, please reach out to .We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you.

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Are you willing/able to relocate anywhere else for this position?

At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work.

We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts.

The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else.

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If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at .As set forth in Critical Mass's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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