Digital Planner - Toronto, Canada - George Brown College

George Brown College

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Land Acknowledgement

_George Brown College is located on the traditional territory of the Mississaugas of the Credit First Nation and other Indigenous peoples who have lived here over time. We are grateful to share this land as treaty people who learn, work, and live in the community with each other._
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_At George Brown College, we have established a reputation for equipping our students with the skills, industry experience and credentials to pursue the careers of their choice. As employees, we are committed to creating an enriching learning community for our students, delivering excellence in what we do, holding ourselves accountable for our work and demonstrating diversity and respect for one another._

What responsibilities will you have in this role?
The Digital Planner plans, develops and leads strategic optimization of the George Brown College website and related web properties.

Reporting to the Digital Experience Manager, the Digital Planner elicits and reviews internal and external user feedback, best in class competitor examples, and the College's analytics and market research to identify content and usability optimization opportunities to improve online engagement.

Develops and optimizes web content across the ecosystem and provides expert advice on content marketing strategies.
Works closely with internal and external stakeholders to develop effective online content, and educates about best practices for engagement, usability, SEO, and accessibility.
Fosters strong and collaborative relationships with the broad range of internal college stakeholders with which they interact.
Plans and supervises the execution of the migration of external properties into our enterprise content management system (CMS) including requirements gathering for net new features that require custom development or assets, and the onboarding and supervision of new CMS users.
Takes a datadriven approach informed by web analytics to ensure that our web presence meets our business goals and strategic objectives.
Supports qualitative research at the College including focus groups, usability testing, and card sorts.
Develops detailed test plans, and drafts findings in consultation with external agencies, the Digital Experience Manager, and session moderators.
Participates heavily in the documentation of our UX and digital strategy including the research and creation of personas, use cases, user journeys, content pillars, and content audits.
Oversees the recruitment, hiring, and supervision of intern and workintegrated learning students within the Digital Experience Team as well as the fulltime video producer.
Oversees development, training, motivation, disciplining and recommendations for promotion, demotion or discharge as required.
Provides leadership and supervision to reporting staff by determining work priorities and assignments, and approval of staff scheduling, creating an effective work environment for the staff.
Oversees and monitors the work of reporting staff to ensure quality control standards are maintained, that briefs are correctly interpreted and that best practices are maintained.
Provides regular feedback and applies corrective measures as required to ensure the integrity of the work by reporting support staff.
Determines the need for additional staff and resources to meet future goals and objectives.
Supports key Marketing & Communications projects including the Program Viewbook, Convocation, program promotion and advertorial.
Other related duties as assigned.

What qualifications do you need for this role?

Three year Diploma/Degree from a recognized postsecondary institution in Marketing, Communications, or Digital Experience.
Minimum five years of demonstrable experience in content marketing (generation & optimization), usability research and documentation, copywriting/editing, and largescale web publishing.
Indepth expertise in digital, UX and social best practices including usability, accessibility and search engine optimization (SEO).
Strong interpersonal, leadership, planning, time and project management and problemsolving skills.
Demonstrable digital copywriting and editing skills, as well as familiarity with common content management systems and web technologies.
Ability to work independently, as a part of a team, and as a team leader depending on the project.
Excellent verbal and written communication skills.
Able to analyze data derived from interviews, analytics, and market research to extract meaningful insights and document user personas, needs, and journeys.
Ability to plan and execute usability research including prototype testing, focus groups, card sorts.
Demonstrated leadership in delivering excellent service to others as this is key in supporting the success of our students and our College.
Strong collaboration, teamwork, and people skills.
Effective ability to interact wit