Digital Marketing Specialist - Richmond, Canada - Liuyishou Int'l Group (US) Inc.

Liuyishou Int'l Group (US) Inc.

Verified Company

Richmond, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Job Title:
Digital Marketing Specialist (NOC 11202)

Business Legal Name:
Liuyishou International Management Company (Canada) LTD.

Hourly rate:
$28.00 per hour.

Terms of Employment:
Permanent Full Time

Working Hours: 35 hours/per week.

Work Location:
No. 5 Road Richmond, British Columbia

Company Information:

Chongqing Liuyishou Hotpot was founded in 2000, which is a famous enterprise specializing in management of hot pot chain and franchisees.

It began as a corner shop and expanded to become a giant international food group with more than 1200 locations, covering 31 provinces in China, and many other places in the United States, Canada, Dubai, Singapore, Australia, Hong Kong etc.

In 2014, Liuyishou chose the greater Vancouver in Canada for our North America Head Office and opened our first restaurant in Richmond BC.

In 2015, Liuyishou International Management Company (Canada) Ltd.

DBA Thumbs Up Hot Pot was established to operate and supervise Liuyishou Hot Pot Restaurants or also known as Thumbs Up Hot Pot restaurants across North America.

Currently, we have directly managed central kitchen and food processing factory, with about 20 restaurants and roughly hundreds of employees in North America.

We are looking for a talented Digital Marketing Specialist who takes the initiative to ensure that projects are completed on time with great attention to detail.

In this role, you will be responsible for coordinating, collaborating, planning, and implementing digital marketing strategies from conception to completion.

We value autonomy and creativity, while ensuring we elevate each other's skills and ideas.

The Digital Marketing Specialist will play a crucial role on the team and work to continue to improve Liuyishou's band exposure and awareness in the North American Market.

Key Responsibilities:
Develop and implement digital marketing campaigns that align with the company's business goals;
Manage social median accounts (e.g. TikTok, YouTube, Instagram, Facebook Google, WeChat, Xiaohongshu), including creating content, scheduling posts, and engaging with followers;
Collaborate with influencers and bloggers across social media to promote the store through sponsored visits and reviews;
Create written and video contents for social media and other digital platforms;
Monitor and improve the company's search engine optimization (SEO) performance;
Collaborate with internal teams to create engaging visuals for social media marketing needs;
Conduct market research, analyze advertising trends, measure digital traffic, and track social media engagement to identify areas for improvement;
Stay up-to-date on industry trends and best practices to ensure the company is utilizing the latest digital marketing techniques;
Provide regular reports on the performance of digital marketing campaigns to stakeholders within the company;
Supervise marketing assistant's task and performance.

Preferred Qualifications:

A university degree or college diploma in business marketing, communication, digital media, public relation or related field is required;
Strong written and verbal communication skills;
Excellent analytical and problemsolving skills;
Outstanding attention to detail;
Ability to work independently and manage multiple projects simultaneously;
Excellent time management skills and ability to meet tight deadlines;
Team player with excellent interpersonal and collaboration skills;
Proficiency in digital marketing tools (e.g. TikTok, YouTube, WeChat, Xiaohongshu).

Salary:
$28.00 per hour

Benefits: