Brand Ambassador - Edmonton, Canada - Peter Mielzynski Agencies

Peter Mielzynski Agencies

Verified Company

Edmonton, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Overview:

Purpose:

To lead and secure successful execution of both Activation and Advocacy/Engagement efforts & programs for the BF portfolio by working collaboratively with the distributor sales territory managers to identify activation & engagement opportunities as well as executing all activations according to budget, timelines and brand guidelines.

This position requires a true passion, strong brand knowledge and a flair for a Premium brand portfolio. This position requires true eagerness to learn and develop, specifically in the Trade and Consumer Advocacy area. This position will be coached & mentored in this area by the Senior Advocacy & Engagement Manager(s).

The role will collaborate with the Brown Forman brand managers, provincial sales teams and territory managers from PMA (Sales Distributor).

Reports To:
National Advocacy Manager

Responsibilities:

Required Duties:

Work and collaborate with the Senior Advocacy and Engagement Managers to learn

and develop the Advocate area of the position, especially in Brand Education,

Storytelling and Training efforts with Trade and Consumers

o Collaborate with territory managers to identify activation and event opportunities in

their assigned territory

o Planning with internal and external partners

o Execute events within budgetary guidelines

o Execute On-Premise programs/promotions within diverse accounts

o Build and grow relationships with key stakeholders and contacts including, clients,

suppliers, agency partners, influencers and other industry players.

o Develop and communicate the event calendar to stakeholders

o Coordinate merchandising and POS material for assigned promotions

o Plan and Execute promotions / brand events in accordance to guidelines

o Create post reports for all events/promotions in a timely manner

o Utilize social media tools according to the customer needs and within company

guidelines

o Ensure compliance of all activations to the local / provincial regulations and internal

company guidelines

o Report on competitive activities within accounts and offer constructive suggestions

o Gather event insights and present results, findings and comments to leadership

o Recruit key gatekeepers for selected accounts and build relationship with them

o Execute employee training through work-withs

o Execute customer staff trainings (cocktail trends, hands on-training)

o Develop and execute promotional activities at select sponsorship events

o Execute media events, drive brand messaging with key media outlets, and become

the voice for the brand

o Host educational seminars on the Premium brand portfolio and categories - history,

heritage and popularity

o Conduct training for agency promotional team members

o Represent the Premium brands portfolio at media events

o Drive distribution, visibility and endorsement of Brands in top on-trade and off-trade

outlets in key markets

o Other related duties as assigned

Must be able to:

o Live and demonstrate the company values.

o Demonstrate and exhibit high levels of professionalism with internal and external

customers

Qualifications:

Required Skills & Experience:

Bachelor's Degree preferred
2 years sales/promotional experience
Proficient MS Office skills
Spirits certification
Trained mixologist capable of bartending at a level consistent with Trend Leading Account bartender in Canada
Excellent Negotiation and Influencing Skills
Strong interpersonal and analytical skills
Excellent communication skills: verbal, listening and written
Strong organizational and multitasking capabilities
Excellent sales and promotional background
Seek out new ideas, exhibit initiative and be proactive
Demonstrated capability in training
Knowledge of Liquor Board Regulations, market trends and competition
Previous experience with luxury brands preferred