- Understand and map out our user (self service and sales led) lifecycle journey including touchpoints across all platforms of communication
- Create, monitor, and improve complex automated campaign journeys and triggers with to drive adoption, engagement and retention
- Help the team learn how to incorporate best practices into all planning, decisions and execution – from creative to segmentation to deliverability
- Act as expert and owner of the GDPR email compliance, subscription best practices, email design templates and email tone of voice
- Work with marketing operations to improve Marketo database efficiency, data collection, and segmentation to enable lifecycle programs
- Leverage our Marketing Stack (Marketo, Sendoso, Pendo, Outreach ...) to build segmented campaigns that deliver the right message to the right person at the right time
- Own Sentry's newsletter
You'll love this job if you
- Are a champion A/B testing and experiments to improve performance and identify new opportunities
- Work alongside Marketing Analytics to optimize and analyze lifecycle performance down to end-level conversion metrics, building dashboards as needed
- Stay up to date with the latest email / CRM and product led growth trends and best practices
Qualifications
- 3+ years experience in email and multi-channel automation marketing or similar role at a fast-growth company, ideally from a product-led SaaS business
- Marketo Certified and/or 1+ years managing a Marketo instance
- Strong prioritization skills when managing urgent and high-visibility projects and campaigns
- Love the many challenges (and rewards) of marketing to a developer audience
- Experience scoping system requirements for marketing ops and sales systems preferred
- Proven experience using email best practices and building scalable campaigns that drive results
- Strong presentation, copywriting, problem-solving and analytical skills
- Creative and curious mind, with a desire to hit the ground running
- Excellent attention to detail and project management skills
The base salary range (or hourly wage range, if applicable) that Sentry reasonably expects to pay for this position is $117,000 CAD to $137,000 CAD. A successful candidate's actual base salary (or hourly wage) amount will be determined by a variety of relevant factors including, without limitation, the candidate's work location, education, work and other relevant experience, skills, and job-related knowledge. A successful candidate will be eligible to participate in Sentry's employee benefit plans/programs applicable to the candidate's position (including incentive compensation, equity grants, paid time off, and group health insurance coverage). See Sentry Benefits for more details about the Company's benefit plans/programs.Sentry ) focuses on Analytics, Open Source, Real Time, Apps, and Software. Their company has offices in San Francisco, Seattle, Toronto, and Vienna. They have a mid-size team that's between employees. To date, Sentry ) has raised $66.5M of funding; their latest round was closed on September 2019.
You can view their website at or find them on Twitter, Facebook, and LinkedIn.
Lifecycle Marketing Manager - Toronto, Canada - Sentry (sentry)
Description
About the role
Sentry is looking for a Lifecycle Marketing Manager to create, strategize, execute, and optimize a data-driven user communications strategy, focusing on the user path to success and revenue. This is a highly cross-functional role on the Demand Generation team. You'll work with Marketing, Growth, Sales, Data and Product teams to understand key moments in the user experience (both self-service & sales-led) and build campaigns that drive engagement, increase revenue, and reduce user churn.
From onboarding, to building loyal repeat customers (and everything in between), this is an opportunity to own our customers' unique experience with Sentry.