Head of E-commerce - Toronto, Canada - RYSE Inc
Description
RYSE is a North American technology company creating the next wave of smart home products. We're about inventing new 'Things' and re-writing the rules in Hardware.Our flagship product, the RYSE SmartShade was launched as a smart device that motorizes and automates existing window coverings and is controllable via smartphone and integrated with smart home ecosystems, including Amazon Alexa, Google Home, and Apple HomeKit.
We are continuously introducing new products in the window shades space with several ongoing projects in various stages of design and manufacturing.
Key Accountabilities- Develop and implement strategic marketing plans to drive business growth and achieve company objectives.
- Identify target markets and customer segments, and develop effective marketing strategies to reach and engage them.
- Conduct market research and analysis to identify trends, opportunities, and competitive insights.
- Build campaigns across Paid Social and Search, Programmatic, Display, Video and Audio channels to create demand and capture sales.
- Lead the strategy and execution of our online marketing efforts including Media Buying on Facebook/Instagram, Google/YouTube, TikTok, and SnapChat.
- Develop compelling Offers to optimize and maximize conversion, with a minimum ROAS of 3X
- Develop attribution models
- Optimize funnel on Shopify for conversion
- Create & test landing pages for conversion
- Launch and test online ads, including static images, gifs, and videos, continually iterating to optimize conversions.
- A/B testing for ad creatives and landing pages, testing design and copy to optimize conversions
- Monitor budget pacing, ad fatigue and campaign engagement across all channels
- Develop creatives and/or direct designers to develop creatives in all required formats for digitallynative platforms, including Facebook/Instagram, Google/YouTube, Tiktok
Compensation:
$40,000 Base + Commission (% of Profit above ROAS target) + Bonus + Stock Options
Requirements:
- 2+ years experience in ecommerce, performance marketing role, inhouse or agency
- Proven track record of implementing successful campaigns strategies across Google Ads (Search and YouTube), Facebook Ads Manager, and TikTok
- Knowledge of Business/Ad Manager for Facebook, Google, TikTok
- Pixel Setup
- Shopify Setup / Optimization
- Copywriting
Benefits
- Full health and dental benefits
- Remote & inoffice work (minimum 2x per week), and flexible hours
- Large degree of autonomy over schedule
- Potential for Stock Options
- Growth in a startup, with the potential to develop to a leadership role
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